Essays about: "part-time marketers"
Found 1 essay containing the words part-time marketers.
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1. Brand equity through rollercoasters and rabbits : Understanding the role of part-time marketers in enhancing the brand equity of an amusement park
University essay from Umeå universitet/FöretagsekonomiAbstract : Relationship marketing is a marketing theory that has gathered much focus in the marketing research area lately. The core idea of relationship marketing is to retain the existing customers of a company by establishing long-time relationships with them. READ MORE
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