Essays about: "pay-per-click"

Found 3 essays containing the word pay-per-click.

1. 1. Comparing the Return on Investment of Search Engine Optimization and Pay-Per-Click marketing : Developing a model to forecast the ROI of SEO based on the SOSTAC Planning System

   University essay from Örebro universitet/Handelshögskolan vid Örebro Universitet

   Author : Qvintus Björnfot; Martin Dehlin; [2023]
   Keywords : ;

   Abstract : .... READ MORE

3. 2. The Metasearch Road to Purchase : An investigation of the Touchpoints on Metasearch Engines in the Travel Distribution Industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : André Mikaelsson; Gustav Mikkelsen; [2018]
   Keywords : Consumer behaviour; Metasearch websites; Touchpoints; Customer decision journey; Travel distribution industry;

   Abstract : The travel distribution industry is growing. While traditional distribution channels such as online travel agencies and physical stores are decreasing in revenues, metasearch companies are receiving greater attention from consumers. However, metasearch companies face challenges even with an increasing market. READ MORE

4. 3. Paid Traffic - Pay per click advertising in Swedish companies

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Marcus Johansson; [2012-10-05]
   Keywords : Pay per click; Google AdWords; Internet markering; search engine marketing;

   Abstract : According to Kotler online marketing is the fastest growing form of direct marketing. It has gotten increasingly important for companies to have a strategic plan for communicating with the public online. READ MORE