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1. 1. An investigation of the targeted customers of a peer-to-peer car sharing company and how the company’s value proposition should be developed accordingly

   University essay from Göteborgs universitet/Graduate School

   Author : Johanna Edman; Johanna Lilliecreutz; [2019-07-09]
   Keywords : sharing economy; service innovation; car sharing; peer-to-peer car sharing; value proposition; value proposition canvas; participation motives;

   Abstract : Background and Purpose: Most countries in the world are becoming increasingly urbanized, which implies challenges related to transportation within cities. More individuals in cities, and hence more cars, has consequences such as increased congestion, limited parking space, as well as increased pollution. READ MORE