Essays about: "perceived functional benefits"

Showing result 1 - 5 of 20 essays containing the words perceived functional benefits.

1. 1. IT security: Exploring the Benefits of Cloud Computing for Incident Response

   University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

   Author : Malin Öhman; [2023]
   Keywords : IT security; Incident Response; Cloud Computing; IT infrastructure;

   Abstract : This study examines the potential of Cloud Computing in enhancing incident response in IT security. It explores how cloud computing features, such as rapid elasticity and on-demand self-service, can positively impact IT infrastructure decisions during incident response scenarios. READ MORE

3. 2. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Junjie Gu; Shengming Qi; Yanchen Li; [2022]
   Keywords : perceived brand globalness; perceived functional benefits; perceived symbolic benefits; purchase intention;

   Abstract : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. READ MORE

4. 3. Investigating Perceive Value in B2B Setting

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Shubham Ambekar; Danny Duke Samuel Jonathan Andrews; [2021]
   Keywords : Customer Perceived Value; Functional value; Social value; Emotional value; Laddering technique; Value Hierarchy Model; B2B Marketing;

   Abstract : Value is fundamental in business-to-business marketing, where marketing revolves around the term value. Understanding the value of offering through customers' eyes is important for business success. Due to the subjective nature of value, it's imperative to understand the value based on the customer's individual interpretation. READ MORE

5. 4. Development of a Proactive Supply Risk Management Model

   University essay from Lunds universitet/Teknisk logistik; Lunds universitet/Institutionen för teknisk ekonomi och logistik

   Author : Albin Melin; Jesper Jensen Ehlers; [2021]
   Keywords : Supply Risk Management; SRM; Supply Chain Management; Swedish Agrifood Industry; Multiple Case Study; Constructive Research; Technology and Engineering; Business and Economics;

   Abstract : Supply risk management (SRM) is a well-established aspect in the field of supply chain management (SCM) that has gained even more relevance due to the ongoing covid-19 pandemic. Many articles have been published relating to the topic, such as Norrman and Jansson (2004) and Zsidisin (2003a). READ MORE

6. 5. Perceived Benefits and Risks in Adoption Intention of Fast Fashion Rental Services: An Empirical Study in the Context of Digital Peer-to-Peer Platforms

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Anna Lagler; Dana Kamand; [2021]
   Keywords : fashion rental services; fast fashion; peer-to-peer platforms; consumer behaviour; environmental sustainability; collaborative fashion consumption; adoption intention; Business and Economics;

   Abstract : Thesis Purpose: The present research investigates the relationship between five perceived benefits: environmental, hedonic, financial, functional, and social, as well as two perceived risks: hygiene and loss of ownership, with consumers’ intention to adopt peer-to-peer fashion rental services in the fast fashion segment. Theoretical Perspective: The Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) from Venkatesh, Thong and Xu (2012) was employed. READ MORE