Essays about: "perceived image"

Showing result 1 - 5 of 317 essays containing the words perceived image.

1. 1. Faces of Authenticity : A Comparative Analysis of Personalization Strategies in Shaping an Authentic Image of the Politician

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Karin Sillén; [2024]
   Keywords : personalization; privatization; emotionalization; survey experiment; perceived authenticity; Hillary Clinton; Bernie Sanders;

   Abstract : The objective of this study is to investigate what type of personalization is more successful in shaping an authentic image of the politician. Two politicians; Hillary Clinton and Bernie Sanders have been chosen for the study. READ MORE

3. 2. Hybrid onboarding - Its impact on newly hired employees

   University essay from Göteborgs universitet/Graduate School

   Author : Tomas Steifo; Oskar Thomasson; [2023-06-29]
   Keywords : ;

   Abstract : This thesis explores hybrid onboarding and its impact on newly hired employees. The research questions for the study were: (1) What are the consequences of hybrid onboarding for newly hired employees? and (2) How does hybrid onboarding contribute to creating realistic job expectations? The study implemented a qualitative research approach, which included semi-structured interviews that focused on studying the experiences and beliefs of participants undergoing a hybrid onboarding. READ MORE

4. 3. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
   Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

5. 4. TRUST ONLINE: Visual Cues for Trustworthy News

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Marco Helin; Tim Zetterqvist; [2023-02-01]
   Keywords : Trustworthiness; news articles; domain suffix; associated images; comment;

   Abstract : This study was born in the light of the Swedish Civil Contingencies Agency’s (MSB) release of a handbook on how to counter information influence activities, along with a growing distrust placed upon media outlets by the public. The purpose of this experiment was to test knowledge from earlier research in the e-commerce domain on what makes a website perceived as trustworthy but applied and tested on images of news articles. READ MORE

6. 5. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Caesar Friberg Jonsson; Anton Barrklint; Max Åkerberg; [2023]
   Keywords : ;

   Abstract : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. READ MORE