Essays about: "perceived intrusiveness"

Showing result 1 - 5 of 8 essays containing the words perceived intrusiveness.

  1. 1. Improving Discoverability of New Functionality : Evaluating User Onboarding Elements and Embedded User Assistance for Highlighting New Features in a PACS

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Rebecca Eriksson; [2023]
    Keywords : User Onboarding; Embedded User Assistance; User Experience; User Interface; Design; New Functionality;

    Abstract : The aim of this study was to explore if users of a Picture Archiving and Communication System (PACS) could benefit from User Onboarding elements and Embedded User Assistance (EUA) to discover and learn about new functionality within the system. Five sub-questions, related to perceived intrusiveness, intuitiveness, helpfulness and persuasion, as well as the need to guide users to nested functionality, were explored as well to help answer the research question. READ MORE

  3. 2. The causes and effects of native advertising clutter in social media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gabriel Höglund; Andreas Syvertsson; [2018]
    Keywords : Advertising Clutter; Social Media; Native advertising; In-feed ads; Instagram;

    Abstract : Advertising clutter has long been a thorn in the sides of marketers. Amidst the overwhelming amount of advertising messages that consumers are exposed to every day, they struggle to make their own communication efforts stand out. READ MORE

  4. 3. Perception of Intrusiveness and Advertising Clutter in a Mobile News Feed - A Comparative Study of Native Advertising and Mobile Display Advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Astrid Berge; Louise Gabrielsson; [2017]
    Keywords : Advertising Clutter; Intrusiveness; Mobile Advertising; Native Advertising; Mobile Display Advertising;

    Abstract : The mobile device is quickly becoming one of the most important advertising channels, due to its status as one of the most essential tools in our daily routine. However, mobile advertising is associated with a widespread advertising avoidance, mainly driven by the intrusiveness of ads and advertising clutter. READ MORE

  5. 4. An exploratory study on perceptions of personalised display ads online : A comparison of Swedish generations: Do consumers willingly surrender their privacy for the usefulness of personalised advertising?

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Thomas Gerdman; Felicia Nordqvist; [2017]
    Keywords : Personalised ads; display ads; business intelligence; attitudes; perceived intrusiveness; perceived usefulness;

    Abstract : The Swedish consumers are concerned of their online privacy, while companies increasingly gather personal information with business intelligence (BI) technologies in order to customize online banner ads, among the favoured marketing techniques. Meanwhile, marketers treasure the opportunity to target individuals. READ MORE

  6. 5. The Effects of Personalized Marketing Communication on Consumers' Attitudes and Behaviors and the Role of Privacy Violation

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Victoria Öhberg; Sandra Nilsson; [2016]
    Keywords : Personalization; privacy; consumer; intrusivness; marketing communication;

    Abstract : An increasingly digital world is providing companies with many different possibilities to collect and take advantage of consumer data. Many researchers have shown positive effects of using consumer data for personalization, but the negative consequences noticed by technology researchers have not yet been investigated in relation to personalization. READ MORE