Essays about: "perceived moral obligation"

Found 4 essays containing the words perceived moral obligation.

1. 1. Are consumers habitual liars? A quantitative study of factors influencing swedish consumers' purchase intention for sustainable products

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Nellie Gunnarsson; Lovisa Hedvall Rosqvist; [2022]
   Keywords : Sustainability; Sustainable consumption; Theory of Planned Behavior; Attitude-behavior gap;

   Abstract : Overconsumption has become an increasing global challenge in the last decades, followed by an awareness of the need to change consumption behaviors to sustainable purchasing decisions. The purpose of this quantitative study is to create a better understanding of the drivers and their effects on sustainable purchasing behavior. READ MORE

3. 2. What drives purchase intention towards ethical products? : A study using modified theory of planned behaviour

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Ly Anders; Sarina Strahm; Yiling Zhou; [2017]
   Keywords : Consumer behaviour; consumer attitude; Theory of planned behaviour; moral obligation; self-identity; attitude towards ethical products; perceived behavioural control; ethical products;

   Abstract : Course/Level: 2FE21E Undergraduate Bachelor Thesis Authors: Anders Ly, Sarina Strahm and Yiling Zhou Tutor: Dan Halvarsson Examiner: Åsa Devine Title: What drives purchase intention towards ethical products? A study using modified Theory of Planned Behaviour Keywords: Consumer behaviour, theory of planned behaviour, moral obligation, self-identity, consumer attitude, attitude towards ethical products, perceived behavioural control, ethical products Background: In recent days, consumers have become incrementally attentive of environmental issues, whereas various researches have suggested that raised awareness and the significance in consuming ethical products are supposed to affect the purchase intention of consumers. To further understand the consumers, theory of planned behaviour served as the theoretical foundation of this study. READ MORE

4. 3. Travelling green : Variables influencing students’ intention to select a green hotel

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Julia Lindqvist; Mikaela Andersson; [2015]
   Keywords : The Theory of Planned Behaviour; green hotels; intention to visit; perceived moral obligation; environmental awareness;

   Abstract : Problematization: Tourism has a major impact on the environment. However, there is a conflict of interest making it difficult for the hotel business to decrease this impact. On the one hand, there is a pressure for environmentally friendly behaviour from society. On the other hand, the customers want to be pampered during their hotel stay. READ MORE

5. 4. In-Store Recycling - A Consumer Perspective

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Gabriella Engström; Alexandra Nicklasson; [2015]
   Keywords : In-store recycling; disposal behavior; attitude; textile waste; recycling; retail; fast fashion; reward-based recycling; Social Sciences;

   Abstract : The aim of the thesis is to study how a segment of Generation Y perceives in-store recycling, a service coined by the authors of this thesis. In-store recycling is a service many fast fashion retailers have begun offering by placing collecting boxes for clothes that consumers wish to be recycled or re-used and in return consumers are rewarded with a voucher to buy new clothes at a discount. READ MORE