Essays about: "perceived online news content quality"
Found 1 essay containing the words perceived online news content quality.
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1. Rage, giggles and fishing for clicks : A qualitative study on how clickbaiting affects perceived online news content quality
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose The purpose of this study is to explore how the use of clickbait marketing strategies by online news outlets affects consumer perceptions of online news content quality. Design/methodology/approach A qualitative, deductive, exploratory and cross-sectional method, wherein data was collected through semi-structured interviews to understand consumer perceptions of how the use of clickbait strategies affects perceived online news content quality. READ MORE
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