Essays about: "perceived online news content quality"

Found 1 essay containing the words perceived online news content quality.

  1. 1. Rage, giggles and fishing for clicks : A qualitative study on how clickbaiting affects perceived online news content quality

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Darius Lazauskas; Julia Jacka; Ingrida Kažemėkaitė; [2018]
    Keywords : clickbait; marketing; news; online news; clickbaiting; strategy; perceived online news content quality; fake news;

    Abstract : Purpose The purpose of this study is to explore how the use of clickbait marketing strategies by online news outlets affects consumer perceptions of online news content quality.   Design/methodology/approach A qualitative, deductive, exploratory and cross-sectional method, wherein data was collected through semi-structured interviews to understand consumer perceptions of how the use of clickbait strategies affects perceived online news content quality. READ MORE