Essays about: "perceived quality product"
Showing result 1 - 5 of 135 essays containing the words perceived quality product.
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1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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2. Impact of Work from Home on Developers’ Working Habits, Perceived Productivity, and Team Dynamics during the COVID-19 Pandemic.
University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknikAbstract : Background: In 2019, the world witnessed a novel coronavirus emerge in Wuhan, China. In a very short amount of time, the viral infection became a global pandemic. This resulted in a significant change in both work life and personal life. READ MORE
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3. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh
University essay fromAbstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE
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4. Blended Finance and the Diffusion of Renewable Energy Innovation : An exploratory study on bridging the commercialization fundinggap of renewable energy projects in Southeast Asia
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Blended finance has the past decade become an increasingly popular way for development banks in Southeast Asia to invest in renewable energy projects with the aim of mobilizing additional private investments. Although definitions of the method differ among stakeholders, blended finance is a way of blending development loans with below-market-rate funds to lower risks experienced by private investors. READ MORE
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5. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. READ MORE
