Essays about: "perception of investments"

Showing result 1 - 5 of 60 essays containing the words perception of investments.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

3. 2. Digital Transformation within Manufacturing Companies : An Empirical Study of the Factors Affecting Digital Transformation Using Digital Maturity Model

   University essay from Jönköping University/JTH, Logistik och verksamhetsledning

   Author : Vida Rashidi; Tanvi Kiran Patil; [2023]
   Keywords : Industry 4.0; Digitalization; Digital Transformation; Maturity Model; Strategy;

   Abstract : Manufacturing companies are undergoing a digital transformation as the fourth industrial revolution progresses. These companies strive to track their progress in the transformation, understand the affecting factors, and formulate an effective strategy for the transformation. READ MORE

4. 3. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

5. 4. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?

   University essay from Umeå universitet/Företagsekonomi

   Author : Lelia Yamina Belouadi; Güney Han; [2023]
   Keywords : E-Sports; sponsorship; E-Sports sponsorship; perception of sponsorship;

   Abstract : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. READ MORE

6. 5. Breaking Free From Financial Inertia : The Barriers Causing and Enablers Mitigating Financial Inertia in Circular Business Model Transitions

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Paula Arbenius; Elias Norling; [2023]
   Keywords : Circular Business Model; Financial Inertia; Financing; Service-Based Business;

   Abstract : Background: Regulations and Governments prompt companies to reassess their practices and align with sustainability standards. It emphasizes a transition towards circular business practices, which requires large amounts of capital to commit to the adoption of circularity fully. READ MORE