Essays about: "perfume marketing"
Found 3 essays containing the words perfume marketing.
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1. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE
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2. Consumer perception and decoding of language-mixed advertisements in the Swedish consumer market
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The present study focuses on the phenomenon of using foreign language, or a language mix in advertising messages on the Swedish consumer market. The purpose established for the research was to see if the use of English language or an English-Swedish language mix of advertisement message in the Swedish consumer market has an effect on how consumers perceive, and interpret the advertising messages. READ MORE
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3. The little emperor : An exploratory study on consumer behaviour re-garding luxury goods in China
University essay from IHH, FöretagsekonomiAbstract : The purpose of this thesis is to investigate the behaviour of young Chinese girls toward luxury goods and to provide suggestions for the marketer when marketing products on the Chinese market. The goal of this study was to see the differences in behaviour between the area of Hong Kong, Taiwan and China (Mainland), but also to identify toward which categories of luxury goods (perfume, leather goods, clothing) people were more favourable. READ MORE