Essays about: "permission-marketing"

Found 4 essays containing the word permission-marketing.

1. 1. Permission Marketing : A Systematic Literature Review: Future Research Agenda and Policy Recommendations

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Hannah Schneider; Jetesa Dana; [2022]
   Keywords : Permission Marketing; Privacy Concerns; Ethical Marketing; Trust; Transparency; Control; Consent; Personal Data;

   Abstract : Purpose: The purpose of this thesis was to conduct a systematic literature review in the domain of permission marketing to provide a comprehensive future research agenda and policy recommendations. Design/methodology/approach: This research paper worked with a systematic literature review as a method, where articles will be selected, screened, reviewed, and synthesized. READ MORE

3. 2. Ethical Issues in E-Permission Marketing : A study of how consumer behaviour is affected by unethical practices involving E-Permission Marketing

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Sameer Karimi; Yasen Stoev; Olle Zander; [2017]
   Keywords : ;

   Abstract : .... READ MORE

4. 3. Social media framework for the destination Usedom : How to create awareness and dialogue by using social media for the destination Usedom taking into account the new Usedom WelcomeVisitor Centre

   University essay from Avdelningen för ekonomi

   Author : Susanne Stuebs Stuebs; [2010]
   Keywords : social media; online marketing; new media; trust-marketing; permission-marketing; holistic marketing; destination marketing;

   Abstract : Purpose – Target of this study is to develop a social media framework, the essential “ingredient” for a social media concept for the destination Usedom. The following question is in the centre of this investigations attention:  How to create awareness and dialogue by using Social Media for the destination Usedom taking into account the new Usedom Welcome Visitor Centre that will be open 2011? Methodology/approach – Mainly, an observational approach as research method is used to answer the research question, collecting empirical data not by questioning respondents, but by observing different forms of activity. READ MORE

5. 4. Data Mining and Mobile CRM : An Update

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Mohammad Turk; [2007]
   Keywords : mobile customer relationship management mCRM ; electronic customer relationship management eCRM ; short messaging service SMS ;

   Abstract : In recent years, an element of CRM; eCRM has become a topic of major importance. However, the wireless medium as an element of CRM is rarely taken into consideration and the literature concerning mCRM is scarce. READ MORE