Essays about: "persona."

Showing result 1 - 5 of 120 essays containing the word persona..

  1. 1. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Viberg; Louise Halldén; [2023]
    Keywords : Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

    Abstract : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. READ MORE

  3. 2. 'This Game Changed my Life' : Online Stories of ‘Emersion’ about Playing Video Games during Difficult Times in Life

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Sergio J. Abuin; [2023]
    Keywords : video games; videogames; personal crises; difficult times; immersion; netnography; stories; posts; online; offline; uses and gratifications; Reddit; Persona 5; videojocs; video jocs; temps dificils; immersió; historia; videojuegos; video juegos; crisis; tiempos difíciles; inmersión; netnografia; historias;

    Abstract : This thesis aims to explore the video game medium in depth, to relate it to the stories foundon Internet communities about users’ gameplay experiences during burdensome moments inlife. To achieve that, the phenomena is explored through the lenses of Uses & Gratificationstheory by means of a netnography on the ‘/Persona 5’ official subReddit; interpreting, codingand analyzing all narratives that fit the criteria with the help of a proposed ‘USE’ system. READ MORE

  4. 3. Educational Artificial Intelligent Chatbot:Teacher Assistant & Study Buddy

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Dimitrios Zarris; Stergios Sozos; [2023]
    Keywords : chatbot; teacher assistant; study buddy; student buddy; artificial intelligence; ai; llm; gpt;

    Abstract : In the rapidly evolving landscape of artificial intelligence, the potential of large language models (LLMs) remains a focal point of exploration, especially in the domain of education. This research delves into the capabilities of AI-enhanced chatbots, with a spotlight on the "Teacher Assistant" & "Study Buddy" approaches. READ MORE

  5. 4. Educate, entertain, and esthetically appeal with influencer marketing videos – but how? : A qualitative descriptive study of the utilization of education, entertainment, and esthetic aspects in influencer marketing videos to promote second hand fashion online stores. 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Olivia Mikkola; Meri Viro; [2023]
    Keywords : Online second hand fashion store; social media influencer; store promotion; education; entertainment; esthetics;

    Abstract : Background The online second-hand fashion market is a growing market that can be promoted with the help of social media and influencers. Influencers can help with store promotion as well as to promote sustainability and, therefore, promote this alternative fashion consumption style. READ MORE

  6. 5. DIOSES EN LA TIERRA E EL INGENIOSO HIDALGO DE LA MANCHA : VELÁZQUEZ’S SUBVERSION OF THE HABSBURG MYSTIQUE OF POWER

    University essay from Uppsala universitet/Konstvetenskapliga institutionen

    Author : Dan Hanqvist; [2023]
    Keywords : Baroque; Siglo de Oro; Portraiture; Diego Velázquez; Philip IV; Naturalism; Subversion; Habsburg Iconography; Political Iconography; Vision; Visuality; Reception; Barroco; Siglo de Oro; retrato; Diego Velázquez; Felipe IV; naturalismo; subverción; Habsburgo; Austrias; Iconografía; Iconografía política; visión; visualidad; recepción;

    Abstract : Sometimes the concrete form and skill of a work of art stand in a non-arbitrary or non-contingent relationship with the social circumstances of its facture. I hypothesise that this form and such skill was used by Diego Velázquez for artistically, socially and politically subversive purposes. READ MORE