Essays about: "personal luxury goods"

Found 3 essays containing the words personal luxury goods.

  1. 1. To sell or not to sell : An exploratory study about the motivational drivers and barriers of reselling personal luxury goods

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Anu Soiniitty; Lisa Sittig; [2020]
    Keywords : Consumer resale behaviour; consumer resale motivations; personal luxury goods; second-hand markets; exploratory research;

    Abstract : Purpose – The purpose of this study is to explore the consumer resale behaviour of Millennial consumers in the context of personal luxury goods in order to identify the motivational drivers and barriers of reselling. Prior discussions about resale behaviour have focused on disposition behaviour, the relation of resale behaviour and purchasing, as well as meanings associated with reselling personal luxury goods. READ MORE

  3. 2. We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Julia Henriksen; Paulina Henriksson; Linn Wadsten; [2018]
    Keywords : Identity; consumer identity; luxury consumption; social status; The Elite; Nouveaux Riches; conspicuous consumption; Prestige-seeking consumer behavior; Dimensions of luxury value perception;

    Abstract : Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. READ MORE

  4. 3. The Future is Female : A Study of Young Chinese Women's Behavior towards Luxury goods

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Joanna Holm; Sofia Green; [2012]
    Keywords : luxury; consumer behavior; young chinese women;

    Abstract : Purpose: The purpose with this paper is to improve the understanding for companies on what influences female Chinese consumers in the age 20-25 year old to buy luxury goods. Research question: What behaviors do 20-25 year old Chinese women consumers have in relationship to luxury goods? Method: The study is mainly consisting of a quantitative web-survey that consists of 100 respondents. READ MORE