Essays about: "personal marketing"

Showing result 1 - 5 of 290 essays containing the words personal marketing.

  1. 1. Living in a worldwide quarantine: A social practice theory analysis of the grocery shopping change during Covid-19 crisis

    University essay from Göteborgs universitet/Graduate School

    Author : Daryna Lobach; [2020-06-23]
    Keywords : grocery shopping; disaster management; practice theory; everyday life; change;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    University essay from Göteborgs universitet/Graduate School

    Author : Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Keywords : Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. CSR is more than PR - Consumer perception of digital sustainability communication from fast fashion brands

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Hafström; Antonella Shahin; [2020-06-23]
    Keywords : Corporate social responsibility; brand credibility; digital communication; sustainability; fast fashion brands;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. I Accept - A quantitative study exploring possible determinants for consumer trust in AI

    University essay from Göteborgs universitet/Graduate School

    Author : Anna Linnéa Kähler; Elin Olsson; [2020-06-16]
    Keywords : Artificial Intelligence AI ; Consumer trust; Anthropomorphism; Data transparency; Privacy concern; Personal relevance;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. The Pop(up)ular Brand Experience

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Annie Johnson; Julia Carlsson; Rebecca Larsson; [2020]
    Keywords : Pop Up Phenomenon; Pop Up Store; Multisensory Marketing; Multisensory Experience; Experience Economy; Brand Loyalty;

    Abstract : It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. READ MORE