Essays about: "personal selling challenges"

Found 4 essays containing the words personal selling challenges.

  1. 1. Preferred Approaches of Industrial Marketing by Innovative Technology Firms to Enhance the Diffusion of Innovation in the Financial Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Olivia Wuorimaa; Katharina Klimkeit; [2019]
    Keywords : Diffusion of Innovation; Industrial Marketing; Relationship Management; Customer Values; Communication; Innovation implementation; Network effects;

    Abstract : This paper will discuss the challenges that arise in the business-to-business marketing process in the area of highly technological and innovative solutions. The authors will depict the processes that are involved in the business-to-business marketing approach and portray the challenges that arise due to a number of factors, such as trust, customer value and early adoption, when it comes to selling new technology and innovative solutions, and innovations overall, that companies nowadays need, but not necessarily want. READ MORE

  3. 2. Local Food is Growing, but is Farmer Interest Wilting? An Empirical Investigation into the Factors that Motivate Farmer Involvement in Local Selling Channels.

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Camilla Tilly; [2019]
    Keywords : Sustainable Development; Local Food; Local Food System; Global Food System; Farmer; Uppland;

    Abstract : Local food systems (LFS) connect producers and consumers in a geographically restricted food supply chain. Local food advocates argue that limiting the spatial scope of food systems can help to address the sustainability challenges present in the global food system. READ MORE

  4. 3. Kommunikation av klimatfördelar med flervåningshus i trä

    University essay from SLU/Dept. of Forest Products

    Author : Elin Kvennefeldt; [2018]
    Keywords : boendepreferenser; kommunikationskanaler; konsument; köpbeteende; träbyggnation; communication channels; consumer; housing preferences; purchasing behavior; wood construction;

    Abstract : Jordens befolkning står inför nya utmaningar; klimatförändringar som får stora konsekvenser för både människor och djur, samt en befolkningsökning. I Sverige har befolkningen ökat de senaste åren, och då också behovet av bostäder. Sveriges kommuner beräknar att det kommer påbörjas 91 000 nybyggnader av bostäder under 2018. READ MORE

  5. 4. Addressing dairy production challenges through a shared value approach : a case study of an Indonesian cooperative

    University essay from SLU/Dept. of Economics

    Author : Simon Svensson; [2016]
    Keywords : dairy cooperative; innovation; networks; case study; semi-structured interviews; Indonesia;

    Abstract : The global demand for agricultural outputs are increasing due to the earth’s growing population and the numerous challenges related to it has been presented with many proposed solutions. In countries defined as developing markets and economies, challenges associated with the needs of the population are particularly difficult to meet. READ MORE