Essays about: "personal selling direct marketing"

Showing result 1 - 5 of 7 essays containing the words personal selling direct marketing.

  1. 1. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Rodillas Rebecca; Bjärkvik Hanna; [2017]
    Keywords : Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

    Abstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE

  3. 2. Strengthen of B2B relationships by Using Personal Selling through Analyzing Sales Management : in cultural consideration of Brazilian and Swedish IT companies

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Matthias Hoffmann; Mayara Cristine Wandall; [2016]
    Keywords : Personal Selling; Sales Management; Sales People Management; Relationship Marketing; B2B Relationship; Cultural Aspects; IT companies;

    Abstract : Background: Given the situation that todays’ companies establish deeper relationships with their clients, focusing on long- term collaboration and emphasis on mutual cooperation, the communication with the clients is increasingly based on one-to- one communication. Personal selling is described in literature as one tool of the communication mix. READ MORE

  4. 3. Sports Marketing in European Clubs

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Daniel Yera; Alexandra Pichou; [2015]
    Keywords : Sports marketing; football; European teams; marketing strategy; advertisement; public relation; sponsorship; sales promotion; direct marketing; personal selling;

    Abstract : Sports marketing have been growing constantly over the last years and have become a key for the success of the football clubs. The methods used have become more sophisticated and an increasing number of clubs are realizing the importance of the marketing and specially the promotion strategies. READ MORE

  5. 4. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

    University essay from Institutionen för teknik och samhälle

    Author : Md. Kamrul Hasan; Rabia Khan; [2011]
    Keywords : Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

    Abstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE

  6. 5. Marketing and Facebook : How fashion companies promote themselves on Facebook

    University essay from Företagsekonomiska institutionen

    Author : Kamila Bairakimova; Isabel Quiroga Arkvik; [2010]
    Keywords : The social media; Facebook; The promotional mix; Advertising; Sales promotions; Events and Experiences; PR and publicity; Personal Selling; Direct Marketing; WOM; Observation;

    Abstract : The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. READ MORE