Essays about: "personal selling literature review"

Showing result 1 - 5 of 7 essays containing the words personal selling literature review.

  1. 1. Hur påverkas långsiktiga kundrelationer av digital marknadsföring? : en studie av etablerade lantbrukskunders upplevelser av Länsförsäkringar Uppsalas digitala marknadsföring

    University essay from SLU/Dept. of Economics

    Author : Josefine Beckman; Elisabeth Granath; [2021]
    Keywords : digital marknadsföring; försäkringsbolad; lantbruk; relationsmarknadsföring;

    Abstract : Marknadsföring används för att nå ut på marknaden med syftet att sälja en produkt eller tjänst. Tidigare exponerades konsumenten för marknadsföring främst i tv, radio och tidningar. Denna traditionella marknadsföring finns fortfarande kvar, men en ny generation av digital marknadsföring har nu nått oss. READ MORE

  3. 2. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jonatan Moen; Magdalena Woodhouse; [2021]
    Keywords : Customer value; Employer attractiveness; Employer branding;

    Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

  4. 3. A Perspective of Leadership Requirement in Scrum Based Software Development - A Case Study

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

    Author : Panchajanya Varanasi; [2018]
    Keywords : Software Development; Scrum methodology; Leadership types; Data Collection; Analysis; Results;

    Abstract : Context. Software Development has been witnessing great innovations over past few years with good number of technologies, tools and practices invading the industry. Client demands and collaboration in the development process are also seen increasing. READ MORE

  5. 4. Drivers and hinders for a fossil-free energy system in the agriculture : a Swedish farmer perspective

    University essay from SLU/Dept. of Energy and Technology

    Author : Justin Casimir; [2017]
    Keywords : renewable energy; diffusion of innovation; agriculture Sweden;

    Abstract : This master thesis looked at the factors supporting and hindering Swedish farmers to produce renewable energy at farms. The main source of data used in this project was a survey answered by 1497 Swedish farmers who were member of the Federation of Swedish Farmers during the winter 2015-2016. READ MORE

  6. 5. Addressing dairy production challenges through a shared value approach : a case study of an Indonesian cooperative

    University essay from SLU/Dept. of Economics

    Author : Simon Svensson; [2016]
    Keywords : dairy cooperative; innovation; networks; case study; semi-structured interviews; Indonesia;

    Abstract : The global demand for agricultural outputs are increasing due to the earth’s growing population and the numerous challenges related to it has been presented with many proposed solutions. In countries defined as developing markets and economies, challenges associated with the needs of the population are particularly difficult to meet. READ MORE