Essays about: "personal selling process"

Showing result 1 - 5 of 14 essays containing the words personal selling process.

1. 1. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Benjamin Farnworth; Edward Williams; [2023]
   Keywords : External Regulation; Marketing Communication; Institutional Theory; Institutional Pressures; Isomorphic Pressure; Canadian Cannabis Industry;

   Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE

3. 2. Life cycle cost analysis as a tool for industrial sales: lessons from two industries in India Subcon

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : P USHANI CHATHURANGA SANDEEPANI JAYASIRI FERNANDO; ANGODA L PIYANKARA JAYADEWA GUNARATHNA; [2022]
   Keywords : LCCA; Sales Process; Industrial Sales; Industrial Buyer Behavior; Internal Customer; Sales Function; Sales Tools;

   Abstract : Industrial selling is considered to be one of the highly challenging tasks and sales personnel are exploring new strategies and tools to stay ahead of the competition to achieve organizational objectives. The study has focused on adding to the academic knowledge of the use of an innovative and creative sales tool to enhance the performance of the function. READ MORE

4. 3. Social Media When Searching for New Customers : A Description of Prospecting Activities on Social Media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Robin Vipp Oskarsson; Alexander Dimakis; [2020]
   Keywords : B2B; Prospecting; Personal selling; Social media; Identifying; Qualifying; Due diligence newsfeed; Digital footprints;

   Abstract : Purpose - The purpose of this study is to identify and describe how B2B salespeople utilize social media when prospecting for new customers based on a sequential sales process.Design/methodology/approach - The study employs an interpretive approach as it attempts to convey a phenomenon through the eyes of the participants. READ MORE

5. 4. Preferred Approaches of Industrial Marketing by Innovative Technology Firms to Enhance the Diffusion of Innovation in the Financial Industry

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Olivia Wuorimaa; Katharina Klimkeit; [2019]
   Keywords : Diffusion of Innovation; Industrial Marketing; Relationship Management; Customer Values; Communication; Innovation implementation; Network effects;

   Abstract : This paper will discuss the challenges that arise in the business-to-business marketing process in the area of highly technological and innovative solutions. The authors will depict the processes that are involved in the business-to-business marketing approach and portray the challenges that arise due to a number of factors, such as trust, customer value and early adoption, when it comes to selling new technology and innovative solutions, and innovations overall, that companies nowadays need, but not necessarily want. READ MORE

6. 5. A Perspective of Leadership Requirement in Scrum Based Software Development - A Case Study

   University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

   Author : Panchajanya Varanasi; [2018]
   Keywords : Software Development; Scrum methodology; Leadership types; Data Collection; Analysis; Results;

   Abstract : Context. Software Development has been witnessing great innovations over past few years with good number of technologies, tools and practices invading the industry. Client demands and collaboration in the development process are also seen increasing. READ MORE