Essays about: "personal selling thesis"

Showing result 1 - 5 of 26 essays containing the words personal selling thesis.

  1. 1. Keeping Up with the Transition: Sex for Compensation and Women with Asylum and Transgender Experiences in Sweden

    University essay from Lunds universitet/Graduate School; Lunds universitet/Master of Science in Social Studies of Gender

    Author : Ines Anttila; [2023]
    Keywords : sex for compensation; transgender; asylum; gender affirmation; waiting; strategy; tactic.; Social Sciences;

    Abstract : This thesis focuses on the practice of sex for compensation performed by women with transgender and asylum experiences living in Sweden. It aims to explore the complexities of sex for compensation by positioning this practice as both strategy and a tactic for obtaining income used for gender affirmation, considering that gender-affirmative healthcare is not available for asylum seekers in Sweden. READ MORE

  3. 2. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Keywords : Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Abstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE

  4. 3. Rethinking the Spectrum of Marketing Communication Tools in B2B : An Explanatory Case Study from a Multinational Automation Company

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Jonathan Segerström; Elina Tidström; [2022]
    Keywords : Business-to-business; Business marketing; Marketing communication; Digital media;

    Abstract : Title: Rethinking the Spectrum of Marketing Communication Tools in B2B  Date: 2022-06-03 Level: One-Year Master’s Thesis 15, ECTS Institution: Karlstad Business School Authors: Jonathan Segerström & Elina Tidström Tutor: Bo Rundh Keywords: Business-to-business (B2B), Business marketing, Marketing communication, Digital media. Research question: How does a company within the automation industry work with their marketing communication? Purpose: The purpose of this study is to explain the transformation of marketing communication in a company within the automation industry. READ MORE

  5. 4. Går det åt skogen? : en diskursanalys över konflikten kring nyckelbiotoper

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Josefine Palmgren; [2020]
    Keywords : nyckelbiotoper; skog; diskursanalys; omvänd naturvårdsgallring;

    Abstract : Den här studien undersöker de konflikter som uppstått kring nyckelbiotoper. Trots att Sverige är tätt beskogat är idag skogens ekosystem hotade till den grad att varken de nationella eller internationella miljömålen angående sko-gen kan uppfyllas. READ MORE

  6. 5. Preferred Approaches of Industrial Marketing by Innovative Technology Firms to Enhance the Diffusion of Innovation in the Financial Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Olivia Wuorimaa; Katharina Klimkeit; [2019]
    Keywords : Diffusion of Innovation; Industrial Marketing; Relationship Management; Customer Values; Communication; Innovation implementation; Network effects;

    Abstract : This paper will discuss the challenges that arise in the business-to-business marketing process in the area of highly technological and innovative solutions. The authors will depict the processes that are involved in the business-to-business marketing approach and portray the challenges that arise due to a number of factors, such as trust, customer value and early adoption, when it comes to selling new technology and innovative solutions, and innovations overall, that companies nowadays need, but not necessarily want. READ MORE