Essays about: "personalised advertisement"
Found 4 essays containing the words personalised advertisement.
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1. THE POSITIVE IMPACT OF PERSONALISED ADVERTISEMENT
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. The Effectiveness of Personalised Advertising : An exploratory study on personalised advertising done on Facebook.
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : .... READ MORE
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3. Privacy online: Exploring consumers’ evaluation of privacy issues in relation to personalised advertisement when buying online
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background The development of the Internet has changed the direction of advertising. Personalised advertising has emerged as the most effective and most profitable form of advertisement. READ MORE
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4. Is E-personalisation a danger for the customers privacy? : A study on JIBS students
University essay from IHH, FöretagsekonomiAbstract : Background: From a marketing perspective, personalisation of online advertising is a very promising way of reaching customers and will play an increasingly important role in the future. Personalisation on the Internet is far more widespread than in the offline world and can cover all online interactions when it comes to the question of what information to personalise. READ MORE