Essays about: "personality design"

Showing result 1 - 5 of 58 essays containing the words personality design.

  1. 1. Towards Universal Brand Personality Dimensions : A descriptive study of the validity of a proposed universal brand personality scale in a Swedish context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yanghan Qian; Markus Fridstrom; Andreas Strömberg; [2020]
    Keywords : Brand personality; brand personality dimensions; cross-cultural validation; confirmatory factor analysis;

    Abstract : Background: Brand personality is based on the notion that brands possess personalities similar to that of human personalities. It is a common measure for describing consumers’ brand perceptions, and brands with loyal customers often have distinctive personalities. READ MORE

  2. 2. Hopelessness in Video Games : Motivating the player

    University essay from Uppsala universitet/Högskolan på Gotland/Institutionen för speldesign

    Author : Erik Ögren; [2020]
    Keywords : Hopelessness; motivation; MDA; play styles; personality types; games; content analysis.;

    Abstract : This bachelor thesis details the study and analysis of hopelessness, motivation, and personality types concerning game design. It offers definitions for hopelessness based on previous studies and explains what makes people experience hopelessness in games. READ MORE

  3. 3. Persuasive Chatbot Conversations : Towards a Personalized User Experience

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Sofia Rönnberg; [2020]
    Keywords : chatbot; persuasive; human-chatbot conversations; wizard of oz; personalization; coaching; guide;

    Abstract : Helping drivers improve their driving skills and become safer drivers is a problematic topic. Most drivers have a lacking self-assessment ability and consider themselves above average driving skills. This is believed to be related to the lack of continuous feedback after getting the driver’s license. READ MORE

  4. 4. Evaluating Random Forest and a Long Short-Term Memory in Classifying a Given Sentence as a Question or Non-Question

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS); KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Fredrik Ankaräng; Fabian Waldner; [2019]
    Keywords : Bag-of-Words; Chatbot; Classification; LSTM; Machine Learning; Natural Language Processing; Random Forest; Word2Vec;

    Abstract : Natural language processing and text classification are topics of much discussion among researchers of machine learning. Contributions in the form of new methods and models are presented on a yearly basis. However, less focus is aimed at comparing models, especially comparing models that are less complex to state-of-the-art models. READ MORE

  5. 5. Roles of multiculturals in the entrepreneurial environment: An exploratory study of multiculturalism in Scandinavian new ventures

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lilla Radnai; Alexander Savoy; [2019]
    Keywords : multiculturalism; entrepreneurship; team roles; behavioural roles; personality; new ventures; entrepreneurial persona; Business and Economics; Social Sciences; Cultural Sciences;

    Abstract : Multiculturalism theories and entrepreneurship research, in terms of personality, shows significant similarities indicating that multicultural individuals could possess essential skills to survive in entrepreneurial environments. However, these two streams of research have yet to be integrated. READ MORE