Essays about: "personalization."

Showing result 1 - 5 of 182 essays containing the word personalization..

1. 1. Exploring the Integration of Artificial Intelligence Tools in English as a Foreign Language (EFL) Pedagogy. A Literature Review

   University essay from Göteborgs universitet / Lärarutbildningsnämnden

   Author : Rasmus Andersson; Axel Ringhagen; Albin Tapper; [2024-01-18]
   Keywords : Teachers; implementing AI; EFL classroom;

   Abstract : The introduction of artificial intelligence (AI) tools in schools has sparked a polarised debate about its negative impact on critical thinking, plagiarism, and problem-solving skills. Future educators will be affected by the tools, prompting this thesis to explore their potential benefits and challenges through a literature review. READ MORE

3. 2. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Jämterud; Henrik Widell; [2024]
   Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

4. 3. Faces of Authenticity : A Comparative Analysis of Personalization Strategies in Shaping an Authentic Image of the Politician

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Karin Sillén; [2024]
   Keywords : personalization; privatization; emotionalization; survey experiment; perceived authenticity; Hillary Clinton; Bernie Sanders;

   Abstract : The objective of this study is to investigate what type of personalization is more successful in shaping an authentic image of the politician. Two politicians; Hillary Clinton and Bernie Sanders have been chosen for the study. READ MORE

5. 4. The Impact of Personalization on Consumer Purchase Intention in Online Shopping

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Sara Odzic; Damla Bozkurt Ates; [2023]
   Keywords : personalization; consumer purchase intention; attitudes towards personalization; previous purchase experience; privacy concerns;

   Abstract : Purpose: The purpose of this paper is to investigate the impact that personalization as a phenomenon has on consumer purchase intention. Therefore, examining personalization as a phenomenon was performed through three different variables on which personalization has a significant influence. READ MORE

6. 5. Politisk kommunikation och sociala medier: TikTok, en politisk arena där popcornätande och öldrickande vinner

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Edvin Kenning; Hugo Östlin; [2023]
   Keywords : Political communication; rhetoric; personalization; populism; frontstage; backstage; third act; TikTok; Instagram; democracy; Social Sciences;

   Abstract : The study aims to provide insights into political communication on social media, particularly the rise of right-wing populist parties among young voters and their connection to the theories of personification, populism, and dramaturgy. It focuses on how the Moderate Party adapts and structures its communication strategies on TikTok and Instagram in preparation for the 2022 election to engage followers. READ MORE