Essays about: "personalized-privacy paradox"
Found 1 essay containing the words personalized-privacy paradox.
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1. Personalized Advertising Online and its Difficulties with Customer Privacy
University essay from Karlstads universitetAbstract : Purpose: The aim of this paper is to explain and to create an understanding if personalized advertising online creates value for customers. Design/methodology/approach: A qualitative study through 14 semi-structured interviews. READ MORE
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