Essays about: "personnel marketing Thesis"

Showing result 1 - 5 of 27 essays containing the words personnel marketing Thesis.

  1. 1. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

    University essay from Umeå universitet/Företagsekonomi

    Author : Emelie Rantatalo; Linda Jonsson; [2023]
    Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

    Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

  3. 2. The Impact of Store Image Attributes on Store Satisfaction and Store Loyalty : of Hard Discounter Grocery Retailers

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Bahdi Joelle; [2023]
    Keywords : Store Attributes; Store Image; Store Satisfaction; Store Loyalty; Hard Discounter;

    Abstract : Maintaining and increasing customer loyalty has become a crucial strategic objective for businesses due to cross-shopping and intensified competition across many industries. In the realm of grocery retailing, the necessity for retailers to invest resources towards fostering customer loyalty has reached unprecedented levels, primarily due to the proliferation of shopping formats accessible to customers. READ MORE

  4. 3. Approaches to sensory marketing strategies within the beauty retail stores in Sweden : A qualitative insight concerning sensory interplay and sensory overload

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Veronica Grandin; Jessica Jönsson; Jakob Kessén; [2020]
    Keywords : Beauty retail stores; multisensory; store atmospherics; sensory congruency; sensory interplay; sensory marketing; sensory overload;

    Abstract : As sensory marketing is becoming a more widely used strategy in the world, the need to distinguish oneself is more important than ever. The general knowledge of sensory cues, their interplay and sensory overload among Swedish retail beauty companies is researched in this thesis. READ MORE

  5. 4. Evaluation of alternative packaging for solid oral dosage forms

    University essay from Lunds universitet/Förpackningslogistik

    Author : Lukas Luggin; [2020]
    Keywords : pharmaceutical packaging; blister packaging; animal health industry; alternative solution; packaging innovation; Technology and Engineering;

    Abstract : Aluminum blisters are a widely used packaging type in the pharmaceutical industry, including Elanco Animal Health Inc., a major player in the animal health business. Excellent barrier properties and convenience of usage to the consumers make it an ideal solution. READ MORE

  6. 5. Concept of Interactive Video in Job Application : A qualitative research that tests the concept of interactive video and job seekers’ ability creating interactive video resumes.

    University essay from Linnéuniversitetet/Institutionen för medieteknik (ME)

    Author : Viktor Karlsson; [2019]
    Keywords : Interactive video; Interactive video resume; video resume; job application; self-presentation; user experience; usability; guidelines; Interaktiv Video; Interaktiv video resumé; video resumé; jobbansökan; själv-presentation; användarupplevelse; användbarhet; riktlinjer;

    Abstract : Interactive video seems to currently be an unpopular field of research. Video resumes however is an increasing trend when applying for jobs and sending out resumes. During this thesis, employers finds interactive video as a new, fun and exciting way of interacting with a resume that simplifies the recruitment process. READ MORE