Essays about: "persuasion"

Showing result 21 - 25 of 128 essays containing the word persuasion.

1. 21. Diffusion of floating offshore wind technology (FOWT) in Sweden

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Jarno Hassinen; Robin Brink; [2022]
   Keywords : Renewable energy; diffusion; competitiveness; floating offshore wind technology; FOWT;

   Abstract : Background: This research work takes a strong sustainability approach with the focus on renewable energy technology (RET) diffusion to meet the multifold and complex challenges with CO2 emission targets and geopolitical energy challenges. Global warming, sustainability issues and significant energy crises, suggests that RET is seen as one of the most important solutions to deal with these challenges. READ MORE

3. 22. Followers’ Perception of Transparency in Persuasive Intent : The Role of Parasocial Relationship and Persuasion Knowledge in Sponsored Content

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rebecca Frölander; Johanna Gullbrandsson; [2022]
   Keywords : Influencer Marketing; Social Media Influencers; Parasocial Relationship; Persuasion Knowledge; Transparency; Sponsored Content;

   Abstract : Background: Social media marketing has grown rapidly in recent years and has become a standard tool for marketers. As a result, companies use social media influencers (SMIs) to reach their target audiences. One important aspect of influencer marketing is the relational aspect. READ MORE

4. 23. Convincing Crowdvoting Campaigns - The Persuasive Characteristics of New Venture Crowdvoting Campaigns

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Edvin Sjökvist; Simon Blackman; [2022]
   Keywords : Crowdvoting; Persuasion; Elaboration Likelihood Model; Endorsement; Crowdfunding;

   Abstract : Today, many entrepreneurs turn to online crowdsourcing platforms to acquire resources and support for their ventures. While the pursuit of financial capital through crowdfunding platforms has received much attention from researchers, the pursuit of non-financial support has grown significantly in importance among new ventures. READ MORE

5. 24. How to analyze identification in storytelling?

   University essay from Lunds universitet/Retorik; Lunds universitet/Masterprogram: Språk och språkvetenskap

   Author : Felix Pålsson; [2022]
   Keywords : audience; dramatism; Där livet händer; identification; IKEA; metaphor; metonymy; persona; persuasion; rhetoric; storytelling; Weltanschauung; Languages and Literatures;

   Abstract : This thesis examines the use of storytelling in advertising from a rhetorical perspective. Specifically, stories told in IKEA’s recent advertising campaign Där livet händer (Where life happens) will be analyzed. The purpose is to propose a way in which to analyze identification in storytelling. READ MORE

6. 25. How can we understand the identity-building processes of Christian Faith-based Organizations operating in Muslimcountries?- A Case Study of WorldVision in Jordan-

   University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

   Author : Julia Glatthaar; [2022]
   Keywords : faith-based organization; religion; post colonialism; constructivism; discourse analysis;

   Abstract : This thesis investigates how faith-based organizations (FBO’s) operating in inter-faith contextsconduct identity-building processes to answer the research question “How can we understand theidentity-building processes of Christian faith-based organizations operating in Muslim countries?”.Hence, the author seeks to explore the role of Christian FBO’s in the international arena and thestudy of International Relations through the case study of WorldVision Jordan, a Christianorganization working within a predominantly Muslim country with mostly Muslim participants. READ MORE