Essays about: "persuasive messages"

Showing result 1 - 5 of 16 essays containing the words persuasive messages.

  1. 1. The effect of persuasive communication on rock climbers' environmental behavior

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Diana Alexe; [2023]
    Keywords : Environmentally responsible behavior; pro-environmental behavior; rock climbing; adventure tourism; regulatory focus; value-based messaging; persuasive messaging; message framing; environmental communication;

    Abstract : Rock climbing has become a popular adventure activity, yet it poses a threat to the environment, particularly to the rare species that inhabit the lower vegetation density of rock faces. To address this concern, effective evironmental communication is necessary to provoke environmentally responsible behavior among climbers. READ MORE

  3. 2. Are you the culprit or the victim in today’s digital society? The use of digital innovations in the Swedish fast fashion industry and its significance for consumer behavior

    University essay from Göteborgs universitet/Graduate School

    Author : Josefine Jogdal; Irma Weberg Ekelund; [2022-08-05]
    Keywords : Digital innovation; digital transformation; persuasive technology; cognitive science; consumer behavior;

    Abstract : The fashion industry has grasped a wide range of digital innovations, and the past decade has shown an increased junction between advanced digital innovation and consumption. Therefore, the mechanism of consumption is recognizing important transformation, following a redefinition of various areas from advertisements and markets to consumers and the concept of utility and value. READ MORE

  4. 3. How to Improve Instagram Reels Engagement? An empirical investigation of content strategies

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Atika Rusy Kuncoro; [2022]
    Keywords : Instagram Reels; engagement; digital rhetoric; persuasive; social media; environmental organization; Social Sciences;

    Abstract : Introduced in August 2020, Instagram Reels have been used as a new alternative to elevate popularity by leveraging broader viewers while ignoring the audience's status as followers. This could have a massive contribution for creators in engaging the public by infusing messages through Reels content. READ MORE

  5. 4. Dark Patterns in Swedish Ecommerce Websites

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : William Neem Laahanen; [2021]
    Keywords : Dark Patterns; User Experience; Persuasive Design; Human-Computer Interaction; Ecommerce; Online Shopping;

    Abstract : Dark patterns are a type of user experience technique and persuasive design where, with the help of knowledge about human behavior, a design has been created that enables users or customers to make disadvantageous decisions that you would not otherwise have made. One of the areas in which dark patterns have come to be used is ecommerce websites. READ MORE

  6. 5. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Chathushee Purnima Jayamila Horanage; Miia-Riikka Hautala; [2021]
    Keywords : Social media micro influencer; content format; persuasive messaging; engagement; purchase intention; Fashion beauty industry;

    Abstract : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. READ MORE