Essays about: "pharmaceutical marketing Thesis"

Showing result 1 - 5 of 12 essays containing the words pharmaceutical marketing Thesis.

  1. 1. Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalid BM; Pulikanti Rani Priyanka; [2020]
    Keywords : Digital marketing; Pandemic; Pharma Industry; Challenges; and solutions.;

    Abstract : This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. READ MORE

  3. 2. Evaluation of alternative packaging for solid oral dosage forms

    University essay from Lunds universitet/Förpackningslogistik

    Author : Lukas Luggin; [2020]
    Keywords : pharmaceutical packaging; blister packaging; animal health industry; alternative solution; packaging innovation; Technology and Engineering;

    Abstract : Aluminum blisters are a widely used packaging type in the pharmaceutical industry, including Elanco Animal Health Inc., a major player in the animal health business. Excellent barrier properties and convenience of usage to the consumers make it an ideal solution. READ MORE

  4. 3. Challenges in Building a Marketing Communication Platform within the Pharmaceutical Industry in Sweden - A Case Study

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rebeka Karabeleska; Sanna Sherwany; [2017]
    Keywords : Communication model; Pharmaceutical industry; Marketing communication; Integrated marketing communications; Marketing communications platform;

    Abstract : This thesis aims to investigate the main challenges and how they are overcome, when pharmaceutical companies based in Sweden go about in creating a marketing communications platform. By conducting interviews, and making observations, with a pharmaceutical company in Sweden and a marketing consulting company, hired by the pharmaceutical company, we find that there are internal and external challenges in this task. READ MORE

  5. 4. Bringing 3D Bioprinting to the Market; Agile marketing, rapid product development and strategic alliances

    University essay from Göteborgs universitet/Graduate School

    Author : Erik Gatenholm; [2016-12-19]
    Keywords : 3D Bioprinting; CELLINK; Agile Marketing; Strategic Alliances; Disruptive Technology;

    Abstract : 3D bioprinting technology is an emerging technology with a potential to revolutionize the medical field as it has a capability to biofabricate living tissue and organs using a patient’s own cells in conjunction with different biomaterials. This disruptive technology is in an early stage and innovators and early adopters stepwise improve the performance of the technology as it continuously grow. READ MORE

  6. 5. The Perceiced Impact of Business Intelligence Tools on Marketing Success

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Amir Nawaz; [2015]
    Keywords : Decision Support Systems; Business intelligence; Marketing Performance; Strategic Planning; Organizational Support; Knowledge Management; Technological Innovation; Qualitative and quantitative study;

    Abstract : Purpose:  The purpose of this study is to analyze the perceived impact of business intelligence tools on marketing success. Methodology:  This research has conducted based on a literature study in the field business intelligence and pharmaceutical industry marketing. READ MORE