Essays about: "pharmaceutical marketing case study"

Showing result 1 - 5 of 8 essays containing the words pharmaceutical marketing case study.

1. 1. Challenges in Building a Marketing Communication Platform within the Pharmaceutical Industry in Sweden - A Case Study

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Rebeka Karabeleska; Sanna Sherwany; [2017]
   Keywords : Communication model; Pharmaceutical industry; Marketing communication; Integrated marketing communications; Marketing communications platform;

   Abstract : This thesis aims to investigate the main challenges and how they are overcome, when pharmaceutical companies based in Sweden go about in creating a marketing communications platform. By conducting interviews, and making observations, with a pharmaceutical company in Sweden and a marketing consulting company, hired by the pharmaceutical company, we find that there are internal and external challenges in this task. READ MORE

3. 2. Bringing 3D Bioprinting to the Market; Agile marketing, rapid product development and strategic alliances

   University essay from Göteborgs universitet/Graduate School

   Author : Erik Gatenholm; [2016-12-19]
   Keywords : 3D Bioprinting; CELLINK; Agile Marketing; Strategic Alliances; Disruptive Technology;

   Abstract : 3D bioprinting technology is an emerging technology with a potential to revolutionize the medical field as it has a capability to biofabricate living tissue and organs using a patient’s own cells in conjunction with different biomaterials. This disruptive technology is in an early stage and innovators and early adopters stepwise improve the performance of the technology as it continuously grow. READ MORE

4. 3. Organizational Buying Behavior of Biotech-Oriented Academic Institutions : A Case Study of Sartorius Stedim Biotech

   University essay from KTH/Industriell marknadsföring

   Author : LEA CHARLOTTE WARNECKE; [2015]
   Keywords : ;

   Abstract : Lately the pharmaceutical industry is confronted with newly emerging needs which puts firms under a high cost pressure. As a result pharmaceutical equipment provider such as Sartorius Stedim Biotech (SSB) are affected by that in a similar way trying to deliver products and services that promise best value for money. READ MORE

5. 4. Adapted Value Chain Analysis for Market Assessment of Emerging Life Science Markets. : A CASE STUDY OF A SWEDISH BIOTECH FIRM’S PROSCPECTS ON THE RUSSIAN MARKET

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Alexander Boikov; Christoffer Mebius; [2014]
   Keywords : value chain system analysis; life science; emerging market; Russian pharmaceutical and biotech market; market assessment;

   Abstract : Over the last decade, the life science industry has been facing shrinking revenues accompanied by increasing R&D costs, which resulted in an industry wide crisis acting as a catalyst for a change of the business model in the entire field of life science business. Emerging life science markets of the developing countries are growing rapidly and Western companies in this knowledge intensive industry have to expand in order to capture the scarce revenues. READ MORE

6. 5. Is it possible for Apoteket AB to retain its customers after de-regulation? : A Case Study

   University essay from Handelshögskolan vid Umeå universitet

   Author : Muhammad Arif Khan; Saqib Saeed Khan; [2011]
   Keywords : Apoteket AB; De-regulation; customer retention; pharmaceuticals; Sweden; 7 Ps of marketing; customers;

   Abstract : Purpose of the Study To study how Apoteket AB can retain its customers after the government decision to implement de-regulation in Swedish pharmaceutical market. Apoteket AB was the only state-owned pharmacy for more than 38 years but now they are in competition with other pharmacy operators including supermarkets and gas stations. READ MORE