Essays about: "phd thesis on business"

Showing result 1 - 5 of 7 essays containing the words phd thesis on business.

1. 1. Technology and Customers’ Experiences in Fashion Physical Stores: The Case of Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Meron Kebede Abebaw; Willard Kingstone Matukuta; [2018]
   Keywords : Online shopping; Physical store; In-store technology; Customer experiences; Customer behavior; Sweden;

   Abstract : Title: Technology and Consumers’ Experiences in Fashion Physical Stores: The Case of Sweden Level: Master Thesis in Business Administration Author: Meron Kebede Abebaw; Willard Kingstone Matukuta Supervisor: Agneta Sundström, PhD Examiner: Maria Fregidou-Malama, PhD Date: May, 2018  Aim: The aim of this study is to analyze whether in-store digital technology in fashion retailers are used to change the customers’ shopping experience and behavior. Method: This study chooses qualitative research and used both primary and secondary data collection as method. READ MORE

3. 2. Accelerating Service Innovation with Global Account Management – A Case Study at a Manufacturing MNC

   University essay from Lunds universitet/Innovationsteknik

   Author : Emma Malmström; [2017]
   Keywords : Service Innovation; Global Account Management; Customer Needs; Customer-Driven Innovation; Speed to Market; Business and Economics; Technology and Engineering;

   Abstract : Title: Accelerating Service Innovation with Global Account Management – A Case Study at a Manufacturing MNC Author: Emma Malmström – Master of Science in Industrial Engineering and Management, em.malmstrom@gmail. READ MORE

4. 3. Business of “another World” – Virtual Reality (VR) : “Influence of Virtual Reality on the competitive advantage for firms”

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Dominik Ruggenthaler; Maximilian Waidhofer; [2017]
   Keywords : VR planning; co-creation; experience; competitive advantage; architecture;

   Abstract : Abstract Title: Business of “another World” – Virtual Reality (VR): Influence of Virtual Reality on consumer experience, co-creation and competitive advantage Course: Thesis for Master Degree in Business Administration Authors: Dominik Ruggenthaler and Maximilian Waidhofer Supervisor: Maria Fregidou-Malama, PhD Examiner: Akmal S. Hyder, PhD Date: 2017/06/01   Purpose: This study’s aim is to examine the influence of VR in the field of architecture and its contribution to create competitive advantages. READ MORE

5. 4. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
   Keywords : Business and Economics;

   Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE

6. 5. National Culture and Influences on Leadership: A Case Study of CBRE in Sweden

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Dennis Stenström; Emmanouil Chatzidakis; [2014]
   Keywords : Internationalization; National Culture; Leadership; Real Estate Service Industry; Sweden;

   Abstract : Abstract Title: National Culture and Influences on Leadership: A Case Study of CBRE in Sweden Level: Final thesis for Bachelor Degree in Arts/Science and Business Administration Authors: Chatzidakis, Emmanouil & Stenström, Dennis Supervisor: Ehsanul Huda Chowdhury, PhD Date: 05.06. READ MORE