Essays about: "phone purchasing"

Showing result 6 - 10 of 10 essays containing the words phone purchasing.

  1. 6. Impact of Culture on Mobile Phone Purchasing A Comparison between Thai and Swedish Consumers

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Siraporn Wongdatengam; Panjaporn Kruapanichwong; [2011]
    Keywords : Cross culture; consumer behavior;

    Abstract : “Mobile phones as a communication technology fits into culture rather than imposes on a culture” (Xin, 2006).Therefore, the main purpose of this research was to investigate and to understand the impact national culture has on mobile phone buyer behaviour of Thai and Swedish consumers. READ MORE

  3. 7. Supply Chain Agility towards Global Outsourcing within Fast Fashion industry, a case study at Gina Tricot

    University essay from Internationella Handelshögskolan

    Author : Bhasker Choudhury; Titi Holmgren; [2011]
    Keywords : Fast; Fashion;

    Abstract : The turbulent and highly volatile market in the fashion industry creates swift changes in consumer demands. Globalization has been an important development and the Outsourcing of fashion products is also an integral part of the world of fast fashion industry. READ MORE

  4. 8. Customers’ buying behaviour   toward premium dog food brands -   A case study of Bozita Robur

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management); IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Christofer Nilsson; Anastasiia Liashchenko; Rebecka Andreasson; [2010]
    Keywords : dog food marketing research pet;

    Abstract : Purpose: The purpose of this thesis is to contribute to knowledge of customers’ buying behaviour toward premium dog food by examining their brand associations and how these are shaped by using Bozita Robur as a case study. Background: Market for dog food has increased heavily during the last decades what made knowledge of underlying driving forces of dog food consumption crucial for dog food producers. READ MORE

  5. 9. The Use of Communication Tools for Small-Scale Businesswomen in Tuticorin Region South East India - Barriers and Enabling Factors

    University essay from Företagsekonomiska institutionen

    Author : Beata Thorstensson; Tina Eriksson; [2009]
    Keywords : women; India; ICT; cell phones; computers;

    Abstract : India is often considered to be a high tech country; however there are substantial differences in both adaptation and use of new technology between urban and rural areas. Many times women are excluded from the technological development due to social norms and traditions. READ MORE

  6. 10. Fair Trade branding as a purchase criterion

    University essay from Internationella Handelshögskolan

    Author : Therese Filipsson; Rebecca Kviberg; [2007]
    Keywords : Industrial purchasing; decision-making; business ethics; Fair Trade; ingredient branding; company image;

    Abstract : Background: In the 1970’s, the first concerns regarding manufacturing pollu-tion headed off in Sweden and an enormous demand was cre-ated. The result came to be an enhanced consumption of ingredi-ent branded products such as KRAV, Bra Miljöval and The Swan to mention a few. READ MORE