Essays about: "photo elicitation"

Showing result 16 - 20 of 25 essays containing the words photo elicitation.

  1. 16. Understanding the world through advertising

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Lili Sapi; [2017]
    Keywords : Advertisement; Sweden; Multiculturalism; Immigration; Representation; Political; Engagement; Digital; Online; Facebook; Class; Qualitative research.; Social Sciences;

    Abstract : This thesis explores the audience’s reactions in regards to the phenomenon of norm-breaking ads in Sweden, focusing on the representation of immigrant minorities in advertisements. The aim is to understand if, how, and why, these ads engage audiences online and offline, at a time where public interest in institutionalized politics is on the decrease. READ MORE

  3. 17. Personal service request categories and their facilitation with self-service technologies

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sabrina Dettmering; Frederik Mues; [2016]
    Keywords : Self-service technologies; personal customer service; self-service retailer; self-service industry; retail industry; IKEA; Business and Economics;

    Abstract : The purpose of this research is to identify and categorize customer’s personal service requests and to determine the extent to which these categories can be facilitated with self-service technologies (SST). Hence, this study bridges the gap between customer service and self-service. READ MORE

  4. 18. Can you believe what you see? A qualitative study about the determinants affecting the perceived credibility of video eWOM

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Luca Luzzani; Mikel Gorostegui Obanoz; [2015]
    Keywords : Electronic word-of-mouth; Video eWOM; Video reviews; Credibility; YouTube; Social Sciences; Business and Economics;

    Abstract : Thesis Purpose: With the increasing popularity of social networks like YouTube, and the increasing accessibility of consumers to devices able to make and edit videos, video reviews are facing a remarkable growth. Hitherto, the research in eWOM has paid more attention to written reviews, leaving a notable gap of research in video eWOM. READ MORE

  5. 19. Format Development and its Effects on Store Image – A Case Study on the inner-city IKEA Hamburg-Altona

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Leonie Wolf; Aylin Wispeler; [2015]
    Keywords : Format Development; Store Image; Intended Image; IKEA; inner-city store; general merchandise retailer; urban; Business and Economics;

    Abstract : Purpose The purpose of this research is to explore the effects of format development of an original single-format general merchandise retailer on store image. Theoretical Perspectives This study is grounded on the alignment of existing literature in the fields of format development and store image. READ MORE

  6. 20. Do you see what I see?: A cross-cultural study on interpretation of clothing as a non-verbal signal

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Sunju Park Larsson; [2014-09-16]
    Keywords : clothing; culture; decoding; high-context; intercultural communication; low-context; non-verbal communication; photo elicitation;

    Abstract : To understand human social behavior, it is crucial to pay attention to non-verbal communication signals. Clothes are one of the non-verbal signals which inevitably transmit social signals and clothes are closely related to self-representation; therefore they can be used to make a desired impression. READ MORE