Essays about: "phygital"

Found 5 essays containing the word phygital.

1. 1. Exploring the Emergent Servicescape of Unmanned Stores: A Constructivist Analysis of Unmanned Stores in the Age of Digitalization

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Gentrit Beqiri; Mathias King Lykkegaard; [2023]
   Keywords : Unmanned stores; Unmanned solutions; Servicescape; Customer-retailer interface; Digital strategies; Phygital strategies; Customer engagement.; Social Sciences;

   Abstract : Unmanned stores are increasing in popularity as the prominence of digitalization is changing not only the customer-retailer interface but also the servicescapes of the stores. The current stakeholders within the industry are (1) tech-positive entrepreneurs that want to innovate the industry or (2) convenience-focused retailers adopting technological solutions to ease the workload. READ MORE

3. 2. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andi Nur Haeriah; Chiara Jutz; [2023]
   Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

   Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

4. 3. Phygital Fashion Week : A Qualitative Study of the Contemporary Copenhagen Fashion Week

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Joanna Turner; Andrea Poth; Linnea Göthelid; [2023]
   Keywords : Fashion Marketing; Fashion Week; Phygital; Gatekeeping; Exclusivity; Buzz Marketing; Social Media;

   Abstract : The value of fashion week’s physical presence has been questioned in connection with the Covid-19 pandemic, when fashion week became fully digital. Once the pandemic subsided, the digital attributes were retained and combined with the physical space, resulting in a phygital fashion week. READ MORE

5. 4. Can real time data be used as an effective input for lighting control to influence human behaviour in a physical space against the backdrop of the global shift toward an experience economy?

   University essay from KTH/Ljusdesign

   Author : Siobhan Lawson; [2021]
   Keywords : phygital; experience; lighting; data; light; design; behaviour; retail; attention; ambient communication; group; lighting control;

   Abstract : The use of real time data as an input for lighting control is an emerging element for designers to implement into lighting schemes but does it add any value or have the ability to influence human behaviour? The recent development in technological capabilities, the demand within the emerging experience economy and the hybridisation of digital and physical realms make this a current and relevant investigation. This study aims to understand the relationship between light and behaviour and the potential of real time data to enhance it by initiating and curating lighting effect in a physical space. READ MORE

6. 5. The Pop(up)ular Brand Experience

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Annie Johnson; Julia Carlsson; Rebecca Larsson; [2020]
   Keywords : Pop Up Phenomenon; Pop Up Store; Multisensory Marketing; Multisensory Experience; Experience Economy; Brand Loyalty;

   Abstract : It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. READ MORE