Essays about: "place demarketing"

Found 1 essay containing the words place demarketing.

  1. 1. Coping with Overtourism: Redirecting tourism consumption through social media and the Internet

    University essay from Göteborgs universitet/Graduate School

    Author : Elin Eliasson; Karla Velasco; [2018-07-03]
    Keywords : overtourism; overcrowding; challenges; social media; place demarketing; place branding; place marketing; sustainability marketing;

    Abstract : MSc in Marketing and Consumption.... READ MORE