Essays about: "planning and marketing strategy"
Showing result 1 - 5 of 37 essays containing the words planning and marketing strategy.
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1. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust
University essay from Högskolan i Skövde/Institutionen för handel och företagandeAbstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE
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2. Cultural awareness for competitiveness in the global market IKEA’s Japan adventures as case study
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : In internationalisation, entering new markets is a challenging and risky process. There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE
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3. Nationalparken och ELC : en studie i landskap, narrativ och multifunktionalitet
University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)Abstract : I skuggan av Sveriges ratificering av europeiska landskapskonventionen (ELC) undersöks hur nationalparken, som har sina rötter i nationalromantiken, har uppdaterats till en modern tid med nya förutsättningar och krav på landskapet. Den en gång elitistiska skyddsformen har tvingats anpassa sig till en ny värdegrund när det kommer till landskap, hållbarhet, multifunktionalitet och delaktighet. READ MORE
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4. Nation Branding Communication : A Case Study of the Brand Singapore
University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapAbstract : Globalization has significantly reshaped communication trends that influence nation branding practices. Many studies examine the development of a nation and destination branding; however, little has been done to examining the planning processes and the selection of representative messages that nations choose to communicate through their individual brands. READ MORE
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5. Customer Lifetime Value Prediction Using Statistical Modeling: Predicting Online Payments in an Industry Setting
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : Customer lifetime value (CLV) provides a measure of customer revenue contribution. It allows to justify marketing campaigns, overall budgeting, and strategy planning. CLV is an estimated cash flow attributed to the entire relationship with customers in the future. READ MORE