Essays about: "podcast industry"
Found 5 essays containing the words podcast industry.
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1. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty
University essay from Göteborgs universitet/Graduate SchoolAbstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE
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2. Podcast Marketing – Pulse of the Present : Understanding the persuasion and influencing techniques of host-read ads in the DACH podcast industry
University essay fromAbstract : .... READ MORE
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3. Creating value by integrating co-opetition in the business model for the audiobook and podcast industry as a part of a future innovation strategy
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : The purpose of the study is to gain deeper knowledge in the conditions of integrating coopetition(collaboration with competitors) in the business model and how it can create value for high technology firms. The study has been delimited by studying the audiobook and podcast industry and has interviewed two audiobook companies, one podcast company and used external reports about the industry as a whole for the empirical data collection. READ MORE
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4. The Influence of Relationships on Podcasts’ Opportunities to Maximize Revenue : A qualitative study exploring podcasts’ opportunities to maximize revenue depending on the relationship to and characteristics of their audiences within Generation Y
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background Companies realization of the possibility to target specific audiences in an intimate setting through podcasts, has created a significant expansion of the podcast industry during the last decade. This development has created possibilities for independent podcast hosts to earn revenue. READ MORE
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5. Developing a Business Model for a Podcast Streaming Service : Case Study Analysis of Online Streaming Businesses and Identification of Success Factors
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : This study examines characteristics of successful online streaming businesses and proposes with the new gained insights a scalable business model solution for a podcast streaming service. As podcasts have just recently regained popularity after ten years of existence, there is an open opportunity to capitalize on the growing market of listeners. READ MORE
