Essays about: "point of purchase"

Showing result 1 - 5 of 124 essays containing the words point of purchase.

1. 1. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Oskar Eskilsson; Elizabeth Lopez Alushkina; [2023]
   Keywords : Service encounter; Social presence; Mere presence; E-commerce;

   Abstract : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. READ MORE

3. 2. Exploring Environmentally Sustainable Last-Mile Deliveries in Sweden

   University essay from Lunds universitet/Teknisk logistik

   Author : Emelie Ehrensvärd; Clara Wilhelmsson; [2023]
   Keywords : Last-mile delivery; E-retailer; Sustainable last-mile delivery; Environmentally sustainable last-mile delivery; Technology and Engineering;

   Abstract : Last-mile delivery is the part of the e-commerce supply chain that is the least efficient in terms of cost, time, and environmental impact. As e-commerce is expected to keep growing, this puts pressure on last-mile deliveries to reduce their environmental impact if Sweden is to reach its environmental goals for 2045. READ MORE

4. 3. Modeling of an Electrolysis System for Techno-Economic Optimization of Hydrogen Production

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Jürgen Köstlbacher; [2023]
   Keywords : Hydrogen; Hydrogen Production; Green Hydrogen; LCOH; Electrolysis; PEM; AEL; MILP; Optimization; Techno-Economic Analysis; Cost Optimization; PPA; vätgas; vätgasproduktion; grön vätgas; LCOH; elektrolys; PEM; AEL; MILP; optimering; tekniskekonomisk analys; kostnadsoptimering; PPA;

   Abstract : In face of climate change, Europe and other global actors are in the process of transitioning to carbon-neutral economies, aiming to phase out of fossil fuels and power industries with renewable energies. Hydrogen is going to play a crucial role in the transition, replacing fossil fuels in hard-to-decarbonize industries and acting as energy carrier and energy storage for renewable electricity. READ MORE

5. 4. Impact of Artificial Intelligence on Customer Experience : A mixed-methods approach to study the impact of Artificial Intelligence on Customer Experience with Voice of Customer as the mediator

   University essay from Jönköping University

   Author : Asad Ullah; [2023]
   Keywords : Artificial intelligence;

   Abstract : Abstract Background: In the contemporary world, the emergence of artificial intelligence has brought about a revolutionary change in customer experiences. Businesses, in analyzing numerous data observations, are aiming to improve customer journeys, from the point of purchase until after the product is used, by making the entire process convenient, satisfactory, and efficient. READ MORE

6. 5. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zehui Sun; Xiaoyuan Cheng; [2023]
   Keywords : Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

   Abstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE