Essays about: "political marketing"

Showing result 1 - 5 of 144 essays containing the words political marketing.

1. 1. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Merel Cheng; Lisa Frommann; [2023]
   Keywords : Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

   Abstract : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE

3. 2. Upscaling agroecology in Sweden : a participatory-backcasting approach to investigate top-down measures for promoting an agroecological transition of the Swedish agricultural system

   University essay from SLU/Dept. of People and Society

   Author : Pablo Ratti; [2023]
   Keywords : Agroecology; transition; top-down; scenario; participatory policies;

   Abstract : Alongside its important contribution to the increase of yields, industrial agriculture has also generated environmental, social and economical negative side effects. Moreover, the forecasted growth of the world’s population puts more pressure for solutions on how to increase food supply while reducing the negative effects of the current agricultural system. READ MORE

4. 3. The influence of institutional factors on the effectiveness of global product launch

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
   Keywords : global product launch; institutional factors; panel regression analysis;

   Abstract : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. READ MORE

5. 4. Unwrapping Brand Activism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Denise Vork; Bruno Dewever; [2023]
   Keywords : Brand Activism; Packaging; Consumer Engagement; Consumer Perceptions; Socio-political Issues; Consumer Resistance; Business and Economics;

   Abstract : This research used a qualitative approach, more specifically, netnography based on two cases. The two empirical cases on the use of brand activism on packaging that have been selected for this study are: (1) Walmart’s introduction of a ‘Celebration Edition’ Ice Cream for Juneteenth, and (2) Skittle’s introduction of a rainbow- free packaging to support the LGBTQ+ community. READ MORE

6. 5. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Ida Andersson; [2023]
   Keywords : Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

   Abstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE