Essays about: "politics marketing"
Showing result 1 - 5 of 27 essays containing the words politics marketing.
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1. Participation, Empowerment and Power Dynamics in the Digitalisation of Agriculture in Sub-Saharan Africa; Ethnographic Research on the Smallholder Farmers’ Use of Mobile Platforms for Agricultural Development in Kenya
University essay from Göteborgs universitet/Institutionen för globala studierAbstract : Information and Communication Technologies, such as mobile phones, are hoped to contribute to rural development and poverty alleviation in Sub-Saharan Africa. Based on that mobile platforms bundle diverse digital services, including financing, marketing, and value chain management, they are supposed to be of support to smallholder farmers. READ MORE
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2. Investigating Tweet Propagation via Dynamical Models and Influencer Analysis
University essay from Linköpings universitet/ReglerteknikAbstract : Social media consume an increasing portion of people’s daily lives and are important platforms in the realms of politics and marketing for reaching out to voters and consumers. Describing and predicting the behaviour of users on social media is thus of interest for companies and politicians, as well as researchers studying information diffusion and human behaviour. READ MORE
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3. Picking the Leaders of Tomorrow: A comparative case study on nomination committees in political youth organizations
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Nomination committees are a powerful, yet under-researched, institution in organizations throughout society. This becomes even more palpable in politics, and especially in political youth organizations, where nomination committees hold a central role in choosing future leaders and decision- makers. READ MORE
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4. When Business Becomes Politics - A Study of Consumers' Perceptions and Responses to Brand Activism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of this study was to gain an understanding of consumers' perceptions of the phenomenon of brand activism, and how they respond to it. Theoretical perspective: For the theoretical foundation we drew upon the literature streams within brand activism, consumer activism and brand meaning. READ MORE
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5. Implementing and diffusing innovation at a Swedish construction company : The case of implementing the digital delivery container
University essay from Uppsala universitet/Industriell teknikAbstract : The construction industry is often perceived as conservative and slow to innovate. Previous studies have explanations for why this is the case and attempt to look further into why implementing and diffusing innovation in the construction industry is different, and somewhat more challenging than in other industries. READ MORE