Essays about: "pop-ups"

Showing result 1 - 5 of 8 essays containing the word pop-ups.

  1. 1. How Short-term Leasing Can Mitigate Vacancies in Retail Stores : Implementing Short-term Leasing in the Retail Industry

    University essay from KTH/Fastigheter och byggande

    Author : Jesper Öhman; Knut Benson; [2021]
    Keywords : Pop-up Store; Short-term Leasing; Property Owners; Commercial Real Estate; Retail; Pop-up butik; Korttidsuthyrning; Fastighetsägare; Kommersiella fastigheter; Detaljhandel;

    Abstract : Retail is changing. E-commerce is increasing its percentage of total sales while physical storesare closing. This affects how real estate companies work with retail spaces to minimizevacancies, and short-term leasing, also called pop-up stores, is one way to do so. Pop-ups haveexisted in different forms for a very long time. READ MORE

  3. 2. What is the role of pop-up stores in a multichannel environment?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Konstantinos Georgiou; Emmanouil Pyrgarousis; [2021]
    Keywords : Multichannel; Pop-up stores; customer experience; retail; customer-brand relationships; Business and Economics;

    Abstract : Title: What is the role of pop-up stores in a multichannel environment? A study on understanding how pop-up stores affect the experience that customers receive and the relationship they share with retail brands. Supervisor: Ulf Elg Examiner: Ulf Johansson Thesis purpose: The present study aims to investigate the role of the pop-up stores of retailers on the customer experience in a multichannel environment and how this addition can affect the existing relationships between the customers and the retail brands who operate this type of retail stores. READ MORE

  4. 3. The Pop(up)ular Brand Experience

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Annie Johnson; Julia Carlsson; Rebecca Larsson; [2020]
    Keywords : Pop Up Phenomenon; Pop Up Store; Multisensory Marketing; Multisensory Experience; Experience Economy; Brand Loyalty;

    Abstract : It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. READ MORE

  5. 4. Increasing user engagement and feature discoverability through user onboarding in business-to-business applications

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Nora Wernerson; Erik Söderblom Carlsson; [2019]
    Keywords : User onboarding; user engagement; user experience; interaction design; Technology and Engineering;

    Abstract : User onboarding has become an increasingly important aspect in applications due to the shift towards the Software as a Service business model in software companies. This results in that companies need to make sure their customers are successful with the service, or they will loose customers. READ MORE

  6. 5. Visualizing the third dimension : map guidelines for a 3D detailed development plan

    University essay from Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskap

    Author : Stephanie Elizabeth Judge; [2019]
    Keywords : physical geography and ecosystem analysis; 3D Visualization; public participation; map guidelines; detailed development plan; sustainable development; geomatics; Earth and Environmental Sciences;

    Abstract : Public participation during urban development is key for setting a project up for success and for supporting sustainable growth, but current detailed development plans available in paper-based 2D format are difficult for the public to understand. The literature has shown that the introduction of 3D visualizations can improve citizens’ understanding of a plan proposal; however, moving from static 2D to digital 3D space requires effective visualization tailored to this specific application. READ MORE