Essays about: "popular identity"

Showing result 1 - 5 of 131 essays containing the words popular identity.

1. 1. Football Clubs’ Supporters and Human Rights - A Social Identity and Consumer Culture Perspective

   University essay from Göteborgs universitet/Graduate School

   Author : Henrik Ericsson; Eric Nilsson; [2023-07-03]
   Keywords : Supportership; Human Rights; Social Identity Theory; Consumer Culture Theory; qualitative methodology;

   Abstract : Following football and attending games is a popular practice in the world and in Sweden. Accordingly, a lot of people establish an identity with their supportership to a club which indicates the importance of football clubs in these people's lives. READ MORE

3. 2. Eurasianism in Sweden - the reception of Dugin's theories in Swedish identitarian forums

   University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

   Author : Jenny Carleheden; [2023]
   Keywords : Alexander Dugin; Swedish identitarianism; Eurasianism; nationalism; ontological security; Social Sciences;

   Abstract : With Russia becoming increasingly hostile towards the West with the culmination of the full-scale invasion into Ukraine in February of 2022, the rhetoric of Putin has been linked to the philosophy of a geopolitically aggressive right-wing sociologist called Alexander Dugin. With several previous statements pertaining to the delegitimization of the sovereignty of Europe Dugin has previously argued for the Finlandization of the continent as a way for Russia to reactivate its imperial past. READ MORE

4. 3. The Popular Phenomenon of YouTube Reaction Videos: A Case Study on ‘REACT’

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Carolina Carrêlo; [2023]
   Keywords : YouTube; Reaction Video; Uses and Gratifications Theory; Voyeurism; Mediated Voyeurism;

   Abstract : A growing percentage of this content consists of reaction videos, a new type of user- generated content that has been on the rise within this social media platform, in which individuals record themselves reacting to any sort of content. This paper aims to explore the dynamics involved in this type of content, not only from the perspective of the creator but also from the angle of the viewer, to try and understand what leads to the popularity of these videos. READ MORE

5. 4. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Antonia Pumarino; [2023]
   Keywords : Identity value; identity myth; personification; discourse advertising; social tensions; cultural branding; critical discourse analysis; Social Sciences;

   Abstract : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. READ MORE

6. 5. Aspects of Postcolonialism Critique within Environmental Communication Efforts in Indonesia : Case study of Environmental Organizations in Jakarta and Bali

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Vidi Amelia Ratnafury; [2023]
   Keywords : Indonesia; Sustainable Development; Postcolonialism; Anthropocene; Grassroots; Bali; Environmental Communication; Climate Change; Climate Injustice;

   Abstract : Covering the issue of climate change is not always talking about what we as humans can do to save the planet. For many people in the Global South, it is about climate injustice – how the marginalized become the most affected people by climate crisis, yet they contribute to so much less emission compared to the people in the North / Western countries. READ MORE