Essays about: "port marketing"

Found 4 essays containing the words port marketing.

  1. 1. How Does  Social Media Marketing Impact the Consumer Decision-marketing in Nigeria.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Chinonso David Ozioma; [2023]
    Keywords : ;

    Abstract : This study investigated the effect of social media marketing on consumer patronage decision making with specific focus on small businesses in Port Harcourt, Rivers State Nigeria. To achieve this, three specific objectives were created, such as to ascertain the effect of social media marketing on consumer patronage intention, examine the effect of social media marketing on consumer patronage and determine the effect of social media marketing on repeat purchase. READ MORE

  3. 2. Human Resourses Management (HRM); What Effect Does It Have On Staff Performance And Health Service Delivery In Nigeria – The Case Study of University of Port-Harcourt Teaching Hospital (UPTH), Rivers State, Nigeria

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Motunrayo Obajimi; [2011]
    Keywords : Human Resources Management; Health care delivery; health service delivery; Nigeria; UPTH; Employee attitude; Health sector; Human resources management and health sector;

    Abstract : The health care is a very important sector in Nigeria. Continuous observations of medical practitioners changing to, and picking up employments in other field for example, banking, insurance, oil and gas, marketing etc, pose a question if the problem has to do with Human Resources Management in the health institution where majority of the medical personnel get employed. READ MORE

  4. 3. Taiwan’s Public Diplomacy and Mega-event : An Analysis of Foreign News Reports of the World Games 2009 Kaohsiung

    University essay from Centrum för studier av politik, kommunikation och medier (CPKM)

    Author : Hsien-Yu Chung; [2011]
    Keywords : Kaohsiung; Mega-event; Mega Sport Event; Olympic Type Event; Public Diplomacy; Soft Power; Taiwan Image; The World Games;

    Abstract : This thesis, as a case study, focuses on the perspective of foreign news reports on Taiwan’s first time hosting an international multi-sport event, the World Games 2009 in its biggest port city Kaohsiung. The World Games 2009 Kaohsiung, the significant Olympic type mega-event as to Taiwan, is applied as the approach to public diplomacy and soft power for the purpose of expanding Taiwan’s international space. READ MORE

  5. 4. How to Succeed in Export : A comparative Study of Export & Marketing Strategies Among the Winners of the Export-Hermes/ Stora Exportpriset

    University essay from Internationella Handelshögskolan

    Author : Carl-Johan Lindsten; Mattias Isefjord; [2006]
    Keywords : Export; Strategy; Export strategy; Marketing strategy; Export-Hermes; Stora Exportpriset; Internationalization; subsidiaries; intermediaries;

    Abstract : Background International trade has dramatically increased during the last half of the 20th century and it is now of significant importance to most eco-nomies. International trade is especially crucial to countries such as Sweden, with a small domestic market. READ MORE