Essays about: "porter five forces and airline industry"

Found 1 essay containing the words porter five forces and airline industry.

  1. 1. "FLYING HIGH" or The Successful Take-off of airBaltic

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Zane Zilberga; Vita Kasparjosta; [2008]
    Keywords : airBaltic; Open Sky; outside-in perspective; inside-out perspective; resources and capabilities; airline industry;

    Abstract : This is a case study of a Latvian airline airBaltic that despite the tough characteristics of the airline industry has been able to grow steadily and compete side-by-side with the aggressive low-cost competitors. We explore how the company has managed to transform from a full service airline with a home base in a small and unrecognized destination to a competitive hybrid carrier that is able to follow the industry price pressure by simultaneously expanding its route network and uncovering the hidden potential of the market. READ MORE