Essays about: "porter s five forces model of strategy"
Showing result 1 - 5 of 17 essays containing the words porter s five forces model of strategy.
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1. Analysis of the Commercial Launch Industry : Determining Competitiveness using Porter’s Five Forces Framework
University essay from Jönköping University/IHH, NationalekonomiAbstract : This thesis aims to analyze the rules of competition of the commercial launch industry between the years 2010-2020 to better understand the market and gain strategic insights for market share captivation or profitability. The industry is analyzed quantitively within the theoretical framework of Porter's five competitive forces. READ MORE
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2. Hur förklaras ett framgångsrikt lågprisflygbolags affärsstrategi av RBV och Porters femkraftsmodell? : en fallstudie av Ryanair
University essay from SLU/Dept. of EconomicsAbstract : Den här studien har syftat till att undersöka och analysera skillnaderna i hur de två teorierna Resource-based view (RBV) och Porters femkraftsmodell förklarar en framgångsrik affärsstrategi, men även hur de olika faktorerna som identifieras i de olika teorierna kan relateras till varandra. Det irländska flygbolaget Ryanairs affärsstrategi kommer studeras och användas som stöd för studien. READ MORE
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3. Pricing Single Malt Whisky : A Regression Analysis
University essay from KTH/Matematisk statistikAbstract : This thesis examines the factors that affect the price of whisky. Multiple regression analysis is used to model the relationship between the identified covariates that are believed to impact the price of whisky. The optimal marketing strategy for whisky producers in the regions Islay and Campbeltown are discussed. READ MORE
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4. Rethinking Competitive Strategy in Mature Industries: An externally-focused in-depth study into how companies in mature industries can rethink their competitive strategies.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Today’s rapidly changing environment amplifies the need for companies no matter the industry, to stay on top of their game and not lose market share to competing firms. This is particularly true of companies in mature industries, and therefore, is a worthy area of study and the focus of this thesis. READ MORE
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5. Challenges in Marketing Strategy of Online Travel Booking Industry in China : -A case study of Ctrip.com and Qunar.com
University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : Information technology plays an important role in the hospitality and tourismindustry. The internet has reshaped the distribution channels and thus suppliers andconsumers can contact directly. It also changes consumers searching and bookingbehaviors. So information technology brings online travel agents some challenges inthe marketing strategy. READ MORE