Essays about: "porter s generic strategy theory"
Found 5 essays containing the words porter s generic strategy theory.
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1. Portfolio Management - The key to successful business - A longitudinal case study of a construction company
University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/EkonomihögskolanAbstract : Title Portfolio Management - The key to successful business A case study of a construction company Authors Britta Ek Thomas - Master of Science in Technology Management Filip Eliasson - Master of Science in Biotechnology Engineering with Technology Management Elin Skoghagen - Master of Science in Technology Management Advisors Charlotta Johnsson, Associate Professor Department of Automatic Control, Faculty of Engineering, Lund University Thomas Kalling, Professor Institute of Economic Research, Lund School of Economics and Management, Lund University Supervisor A, Product Manager The Mother Company Supervisor B, Director of Product Development The Mother Company Issue of Study Managing product portfolios in today’s business environment is highly complex; there are a number of orthogonal dimensions to consider in order to be successful. Theories within the area of portfolio management are often single tracked and lack the comprehensive picture of what vital aspects to consider to achieve portfolio management excellence. READ MORE
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2. The Path Dependency of former monopolists A case study of Scandinavian Airlines System
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Title: The Path Dependency of former monopolists Seminar date: 2013-05-30 Course: FEKN90 Företagsekonomi: Examensarbete på Civilekonomprogrammet (30 ECTS) Authors: Niklas Sandberg and Henrik Karlsson Advisor: Matts Kärreman Five key words: Monopolist, Path dependency, Strategy, Competition and Deregulation Purpose: To explain how path dependency is affecting the strategies of former monopolists after that their markets are deregulated. Methodology: For this thesis research we have mainly applied an inductive approach based on a qualitative research method including unstructured interviews. READ MORE
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3. Improving the Competitive Position in a Growing High Tech Industry : - Differentiation and Cost Leadership Strategies in Solar Photovoltaics -
University essay from FöretagsekonomiAbstract : Background: The purpose of this master thesis was to investigate what generic strategies are utilized by big players in the solar photovoltaic industry to improve their competitive positions. The continuous expansion of the solar market indicated the significance of this research, since the correctly chosen strategy has a direct influence on the success and prosperity of the growing and developing high tech companies. READ MORE
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4. The impact of the government policy on the Chinese electric gehicle industry and business strategy management : Case of FAW
University essay from FöretagsekonomiAbstract : Background: The electric vehicle industry is an emerging industry worldwide. In China the development of the electric vehicle industry is rapid. The government policy is of great influence on the economy in the Chinese context. READ MORE
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5. Cost Leadership and Differentiation-: An investigation of the fundamental trade-off between Porter’s cost leadership and differentiation strategies
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis examines the fundamental trade-off between low cost and differentiation strategy at a business strategy level. In 1980 Porter introduced a model of generic strategies that has influenced much of the current thinking in strategy formulation. READ MORE
