Essays about: "porter s three generic strategies"

Showing result 1 - 5 of 7 essays containing the words porter s three generic strategies.

1. 1. The Relationship Between The Brand Strategy And Business Strategy

   University essay from KTH/Industriell ekonomi och organisation (Avd.)

   Author : Ahmed Karaömer; [2013]
   Keywords : Brand architecture; Porters generic strategies; Market Segmentation;

   Abstract : In this study the relationship between three companies brand strategies and business strategies were investigated based on Aaker’s view on brand architecture. The concept and its strategies are characterized by the driving roles brands possess. READ MORE

3. 2. Improving the Competitive Position in a Growing High Tech Industry : - Differentiation and Cost Leadership Strategies in Solar Photovoltaics -

   University essay from Företagsekonomi

   Author : Dmytro Hrab; Oxana Yamkina; [2011]
   Keywords : Generic strategies; competitive advantage; solar photovoltaics; combined strategy; stuck in the middle;

   Abstract : Background: The purpose of this master thesis was to investigate what generic strategies are utilized by big players in the solar photovoltaic industry to improve their competitive positions. The continuous expansion of the solar market indicated the significance of this research, since the correctly chosen strategy has a direct influence on the success and prosperity of the growing and developing high tech companies. READ MORE

4. 3. The impact of the government policy on the Chinese electric gehicle industry and business strategy management : Case of FAW

   University essay from Företagsekonomi

   Author : Zhe Li; Sun Lu; [2011]
   Keywords : ;

   Abstract : Background: The electric vehicle industry is an emerging industry worldwide. In China the development of the electric vehicle industry is rapid. The government policy is of great influence on the economy in the Chinese context. READ MORE

5. 4. Bank’s Money Transfer Service in Sweden : Qualitative study of Swedbank, Nordea and Handelsbanken

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Quang Luong; Yulia Kristensson; [2008]
   Keywords : Money Transfer Service; Customer Relationship Management; Customer Relationship Communication; Diaspora; Service Management; Remittance; Utlands betalningar; Betala utomlands; Kundrelationer och Kundkommunikation; Diaspora; Kundservice hantering och Remissa;

   Abstract : The flows of money from Diasporas or immigrants to their countries of origin (i.e. remit-tance) have become a more and more important source of income for their families and relatives in their home countries. ‘Remittances are the largest source of external financing in many poor countries. READ MORE

6. 5. Cost Leadership and Differentiation-: An investigation of the fundamental trade-off between Porter’s cost leadership and differentiation strategies

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Martina Minarik; [2007]
   Keywords : generic strategies; cost leadership; differentiation; Porter 1980 ; trade-off;

   Abstract : This thesis examines the fundamental trade-off between low cost and differentiation strategy at a business strategy level. In 1980 Porter introduced a model of generic strategies that has influenced much of the current thinking in strategy formulation. READ MORE