Essays about: "positioning strategy"

Showing result 1 - 5 of 98 essays containing the words positioning strategy.

  1. 1. Enviromental Discourse and Government Framing : a Comparative Study about the portrayal of Environmental issues by governmental actors in Poland and Sweden

    University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Author : Odd Grafström; [2024]
    Keywords : Government Framing; Political Communication Strategy; Poland; Sweden; Environmental issues.;

    Abstract : This is a qualitative content analysis that explores the presence of government framing in political communications regarding environmental issues by governmental actors in Sweden and Poland. By analyzing policy documents, press releases, and equivalent content spanning recent years, the study aims to identify instances of "emphasis framing" deployed by official governmental entities. READ MORE

  3. 2. Keeping Up with the Transition: Sex for Compensation and Women with Asylum and Transgender Experiences in Sweden

    University essay from Lunds universitet/Graduate School; Lunds universitet/Master of Science in Social Studies of Gender

    Author : Ines Anttila; [2023]
    Keywords : sex for compensation; transgender; asylum; gender affirmation; waiting; strategy; tactic.; Social Sciences;

    Abstract : This thesis focuses on the practice of sex for compensation performed by women with transgender and asylum experiences living in Sweden. It aims to explore the complexities of sex for compensation by positioning this practice as both strategy and a tactic for obtaining income used for gender affirmation, considering that gender-affirmative healthcare is not available for asylum seekers in Sweden. READ MORE

  4. 3. Radiotherapy treatment strategy for prostate cancer with lymph node involvement

    University essay from Umeå universitet/Institutionen för fysik

    Author : Amanda Östensson; [2023]
    Keywords : Radiotherapy; prostate cancer; lymph node; gold fiducial marker; multiple target;

    Abstract : Radiotherapy is a common and useful method for treating prostate cancer, often using gold fiducial markers in the prostate as guidance. However, when there is a high risk of lymph node involvement, the independent motion of volumes causes complications in patient positioning since there is a choice between position against the gold fiducial markers or the bone anatomy. READ MORE

  5. 4. Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies

    University essay from Lunds universitet/Produktionsekonomi

    Author : Douglas Wilsby; Knut Winström; [2023]
    Keywords : FinTech; competition; competitive strategy; digitalisation; technology; Open Banking; Strategy; Business model; Digital.; Technology and Engineering;

    Abstract : Titel: Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies Authors: Douglas Wilsby, Industrial Engineering 2018, LTH; Knut Winström, Mechanical Engineering 2018, LTH Supervisor: Ingela Elofsson, Division of Production Management at Faculty of Engineering LTH Background: The rapid advancement of technology has the potential to disrupt established industries, including the banking sector. Companies that fail to adapt to technological shifts risk losing their competitive advantage and face challenges. READ MORE

  6. 5. The Underdog Brand Position

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diogo de Lima; Darragh Moorhouse; Can Üner; [2023]
    Keywords : Underdog; Underdog Brand; Underdog Brand Positioning; Brand Positioning; Brand Strategy; Branding; Rhetoric; Brand Identity; Brand Image; Communication; Top Dog; Business and Economics;

    Abstract : Title: The Underdog Brand Position Date of Seminar: 31-05-2023 Course: BUSN39 Degree Project in Global Marketing Authors: Diogo de Lima, Darragh Moorhouse & Can Üner Advisor: Mats Urde Key words: Underdog, Underdog Positioning, Branding, Rhetoric, Identity, Communication, Image, Top Dog. Purpose: The purpose of this paper is to explore the Underdog Brand Position (and its link to Rhetoric) to understand What is an Underdog Brand Position, How are Underdog Brand Positions Used and Why and When is an Underdog Brand Position a viable strategy. READ MORE