Essays about: "positive campaigning"

Showing result 1 - 5 of 8 essays containing the words positive campaigning.

  1. 1. Exploring the role and use of values & emotions in promoting prosocial action via Instagram

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Charlotte Griffiths; [2021]
    Keywords : values; emotions; prosocial; prosociality; communication for social change; C4SC; communication for development; ComDev; social media; Instagram;

    Abstract : Inspired by recent work on value-based messaging in migration-relatedcampaigning to elicit sympathy, this project explores theoretical rationale foremploying values in the field of communication for social change (C4SC),understood in its broad sense as aspiring to engender prosocial behaviour. The project is framed by the main question of how values, emotions and(prosocial) action relate to one another. READ MORE

  3. 2. You Say You Want a Revolution - A Model on the Implications of Prospect Theory on Voting Behaviour

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Cristina Altomare; Agron Nuredini; [2018]
    Keywords : Prospect Theory; Voting Model; Uncertainty; Expectations; Disruption;

    Abstract : In this thesis we create a voting model with a prospect theory foundation, introducing reference-dependent risk preferences, loss aversion, and probability weighting in the individual utility function. Classical voting models represent perfectly rational voters, we argue that voter behaviour can be better modelled by introducing prospect theory preferences, especially recent political trends. READ MORE

  4. 3. Developing an evidence-based approach to climate change communications: Insider Action Research in partnership with Fossil Free Berlin

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : John Paul May; [2018]
    Keywords : Climate Change; Fossil Free; Divestment; Public relations; Communications;

    Abstract : Communication practitioners are failing to engage publics and generate sufficient political will for decisive and timely action on climate change. Despite recent progress in climate communications research, a research-practice gap means evidenced-based approaches are not being adopted by practitioners. READ MORE

  5. 4. The work behind the representation : A qualitative study on the strategic work of the communicators behind political social media accounts.

    University essay from

    Author : Linn Lyngen; Erik Holm Andersson; [2016]
    Keywords : ;

    Abstract : Social media has given politicians another platform to perform campaigning in. This essay has been a study on the relationships between politicians, social media, communicators and their mutual work behind what is published. READ MORE

  6. 5. EFFECTS OF NEGATIVE AND POSITIVE CAMPAIGNING ON SWEDISH VOTERS’. Experimental evidence from a real election campaign context.

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Nora Theorin; [2015-08-12]
    Keywords : negative campaigning; positive campaigning; election campaign; experiment; political participation; trust in politicians;

    Abstract : It is often presumed that negative campaigning has negative effects on the electorate. For example, this campaign strategy is presumed to suppress political participation, decrease trust in politicians and contribute to cynicism. READ MORE