Essays about: "positive effects crm"
Showing result 1 - 5 of 7 essays containing the words positive effects crm.
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1. Animated Gamification - the effects of video clips as rewards in a gamified CRM software for B2B sales
University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)Abstract : Gamification innebär att man använder element och tekniker från spel i annars icke-lekfulla miljöer för att öka användarnas engagemang. Arbetssättet har de senaste åren blivit allt mer förekommande i profesionella sammanhang som skolan och i arbetslivet. READ MORE
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2. How can loyalty programmes improve brand loyalty?
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. READ MORE
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3. “We’re Stronger Together”: A Co-Creational Approach to Cause- Related Marketing
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Avoiding consumer skepticism of corporate social responsibility programs has become an important factor in CSR communication. Literature points towards a need for a more consumer-focused, symmetrical approach to CSR communication, especially in the case of cause-related marketing. READ MORE
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4. Facebook as a tool for building customer relationships in the hospitality industry : A quantitative study on the effects of Facebook activities on relationship drivers and relational benefits
University essay from Umeå universitet/FöretagsekonomiAbstract : The main purpose of this study is to investigate the effects of Facebook activities on relationship drivers and relational benefits and the effect of relationship drivers of relational benefits perceived by customers to Pite Havsbad. To do this we have explored the relationship between a number of Facebook activities, relationship drivers and relational benefits. READ MORE
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5. Product Innovation and the Effects of CRM usage : a Quantitative study
University essay from Ekonomihögskolan, ELNU; Institutionen för marknadsföring (MF)Abstract : Authors: Sjöberg, Amelie 880410 Wallgren, Christopher 890131 Background: Due to the current competitive climate, it is of major importance for firms to distinguish and differentiate their products compared to the competitors. To achieve that, the firms need to offer a product that the customers want. READ MORE