Essays about: "positive effects of advertisement"

Showing result 1 - 5 of 22 essays containing the words positive effects of advertisement.

  1. 1. Minimalist Design on Social Networking Sites : Understanding Perception of Content on Social Networking Sites in Regards to Attention and Memorability

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Kevin Tisma; Abdul Rahman Sai; [2023]
    Keywords : Minimalism; Attention Economy; Social Networking Sites; Memorability; Final Thesis Work; Bachelor s Degree;

    Abstract : Social Networking Sites have taken the world by storm with an aggressively growing market. People are spending more and more time with ever more alluring algorithms to keep a high interest for increased profit margins and revenue. However, this brings forth societal issues regarding attention span. Herbert. READ MORE

  3. 2. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Tamara Bonk; Marie Sophie Kubinski; [2023]
    Keywords : Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

    Abstract : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. READ MORE

  4. 3. Paid snapshots - A quantitative study of 'snapshot' aesthetics in paid social media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Måns Holmberg; Niclas Bergquist; [2022]
    Keywords : snapshot aesthetics; social media; paid media; digital advertising;

    Abstract : Paid advertisement continues to be an important tool to reach new customers and increase revenue for retailers. Investments in paid social media remain on the uprise and the effectiveness of reaching new customers through owned media remain questioned. READ MORE

  5. 4. Discursive limitations and opportunities in environmental media communication : a critical discourse analysis of the Preemraff Lysekil debate

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Therese Gunnars; [2021]
    Keywords : preemraff lysekil; critical discourse analysis; climate change communication;

    Abstract : In 2017, Preem started the process for applying for an expansion of their oil refinery, Preemraff Lysekil. The announcement of their plans sparked debate in the media, where environmental organizations opposed the project and appealed the application for expansion. READ MORE

  6. 5. Data Protection Considerations in EU Competition Law - A Natural Evolution or Disruptive Development?

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Adam Alfredsson; [2020]
    Keywords : Data; Personal data; Big data; Data Protection; Privacy; EU; Competition law; EU competition law; GDPR; Abuse of a dominant position; Article 102 TFEU; Bundeskartellamt; Facebook; WhatsApp; Digital era; Platforms; Networks; Law and Political Science;

    Abstract : It goes without saying that the world that we live in is becoming increasingly digitised. People communicate on Facebook, order products on Amazon, and use Google Search to find everything the Internet has to offer. A common denominator of these services is that they are all offered for free. READ MORE